Know what to do when it all goes badly wrong?
Winston Churchill is credited with the quote: “A lie gets halfway around the world before the truth has a chance to get its pants on.” And this was back in the days before the world wide web was even a twinkle in Berners-Lees’ eye. So imagine how quickly news travels now, what with 24/7 TV and radio, not to mention social media allowing everyone to be ‘Johnny Journalists’.
In this quick-fire session, two leading practitioners from award-winning consultancy, Tangerine, will talk us through the top 10 things to do in the event of a crisis from both sides of the fence - looking at off and online PR, and then host an open Q&A session.
The event will be packed full of useful hints, tips and easy to remember take-aways for when the worst does happen, calling on real-life examples that have already made it on to the news agenda to help highlight the point.
Sandy Lindsay MBE, Chair, Tangerine & The Juice Academy, will begin the discussion, focussing on the media relations fall out. Sandy’s crisis management experience spans the emergency services, health and other public sector organisations, as well as myriad private sector organisations. Day to day, Sandy handles a wide range of issues on behalf of clients of all shapes and sizes, from chemical pollution, wheelchair users protesting in retail stores, family objections to ‘sexy’ underwear for young children through to failed Office of Fair Trading inspections and judicial enquiries.
Anna Wilson, Head of Digital, Tangerine, will then take us online to discuss how to combat viral crises and issues. Anna has experience working with brands to develop, protect and evolve their digital footprint. From some of the biggest and most well-known in the UK, like Pizza Hut, Reebok, Iceland and Peugeot, to supporting new businesses like GymCube and Unshackled with their digital, social media and ecommerce strategies. Anna’s experience includes the practical application of digital tools and techniques to support brands in achieving their online goals, from growing sales, attracting new audiences, combating Google updates and protecting the brand during times of online crisis or issue.