Understanding an issue before a crisis occurs is the ideal scenario, but what if a crisis hits and you’re the one who needs to think on your feet and deal with the media, social media channels and perhaps even people face-to-face? What if your manager or director isn’t within easy reach?

No matter what level you’re at, you should know the basics in crisis PR and communication. It can happen at any time, to any organisation.

At this session, run by Chartered PR practitioner and CIPR Fellow, Laura Sutherland, we will look at risk audits, audiences, the process and plan which should be in place and discuss some real-life scenarios.

You should leave the session with a better idea of roles PR practitioners play, processes and a bigger picture of the role which public relations plays to avoid a crisis in the first place.

Laura’s crisis communication experience spans from running a 24/7 press office for a road maintenance company which included major road accidents and deaths, through to Director-level slander and an event which almost didn’t happen.

(Chatham House rule applies – what’s discussed in the room, stays in the room!)

It is advised that you should bring a laptop with you for this session.

Please remember to log this as a CPD activity if you are undertaking continuous professional development.

PRFest community cost £95 + VAT (incl booking fee)Non-PRFest attendee cost £115 + VAT (incl booking fee)

VENUE: Glasgow city centre to be confirmed closer to the time

Suggested level: account executive / junior account manager

Ts and Cs:

1. Any questions or specific requests in advance of the session.

2. We need a minimum of six people per session in order to run the training (unless otherwise stated).

3. There will be a maximum of 10 attendees per session to maximise learning

4. Places can be transferred to a colleague but not refunded or transferred to another training session.

5. Invoices can be raised on most sessions, but must be paid within 48 hours of booking, to secure your place. Please contact Laura Sutherland to organise an invoice, in the first instance.

6. It is essential when booking, that the names, titles and emails of those who will actually be attending the session, are entered – not just the name and email of the person booking. This is so we can determine the level and sector of the attendee to make the session as relevant as possible.

7. If you are booking more than two training sessions at the one time, you will quality for a 15% discount, so please get in touch to obtain the discount link.

8. If you have a complaint please raise it at the time so we can come to a swift resolution.

About Laura Sutherland FCIPR Chart.PR MPRCALaura Sutherland is the Founder and Director at Aura, which she founded in 2008. She is a Chartered practitioner with over 18 years’ experience in integrated public relations and communication.

Laura is a Fellow of the CIPR and a member of the PRCA, currently Chairman of the CIPR Fellows’ Forum. Laura is a former CIPR Scotland Chairman, former CIPR (UK) Board Director and Council member.

Laura won PRCA Dare Awards Freelance/Consultant of the Year in Scotland in 2018 and again in 2019. She’s been named in the CIPR’s 70at70 anniversary book, FuturePRoof’s “Once upon a time in PR, 21 public relations pioneers shaping our industry” and was included in the 2017 Vuelio Top Ten PR blogs.

Laura is also Founder of #PRFest, a community of public relations and communication professionals looking to modernise their thinking and practice. Laura is also a speaker and mentor.

Laura has worked in-house and in agencies before setting up Aura. She has worked across all sectors and most recently her work spans tech, entrepreneurship and corporate.