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Cross-Cultural Awareness 2019/2020 with Jan-Roelof Abbring – 1 Day Workshop

International Leadership Academy, BSN

Tuesday, January 21, 2020 from 9:00 AM to 4:30 PM (CET)

Cross-Cultural Awareness 2019/2020 with Jan-Roelof...

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Ticket Type Sales End Price Fee Quantity
Participant Fee Jan 20, 2020 €285.00 €0.00

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Event Details

Working in an international environment is a complicated and subtle issue, requiring a great deal more than a list of “do’s and don’ts”. Traditionally, where there has been any preparation at all for cross-cultural assignments, it has generally taken the form of briefings on the history, institutions, climate and social customs of the countries to be visited. Such briefings are not, of course, without value and can certainly help the business person to develop local contacts more quickly and prevent elementary social errors. They are, however, restricted to the more superficial manifestations of national culture.


What leadership and staff need in situations such as this is a general conceptual framework which can help them to understand how people from different nations are conditioned to deal with the basic problems that face all human societies. There are many problems that are common to all nations but ways of dealing with them differ. If we can identify the main issues which have an influence on the way societies function, and can distinguish the ways in which different cultures deal with these issues, we can begin to provide managers and employees with flexible instruments for diagnosing and resolve a wide variety of intercultural problems. By creating recognition of these differences and examining them both rationally and emotionally, leadership and staff can considerably increase their intercultural awareness and therefore effectiveness.


Learning Objectives

·         Enhance your awareness of the significant role that culture plays when working with different nationalities and how it affects your view of the world.

·         Increase your knowledge and insight of the importance of your own culture in determining your behaviour.

·         Highlight the significance of cultural differences between your own country and other countries in terms of its impact on communication, customer service, meetings, feedback, team work, etc.

·         Increase your effectiveness when working in a variety of multicultural business contexts in which cross-cultural competencies are critical to performance.

·         Equip you with a ‘tool’ (Hofstede’s 6-D model) with which you can better analyse, understand and effectively deal with your own current and future intercultural work experiences.


During this workshop, the participants will gain awareness of, and insight into the assumptions, expectations and behaviour of the foreign cultures with which they will be interacting, as well as their own culture and the impact that their cultural background has on their daily work and contact with others. The workshop will focus on the culture of the participants, as well as on the cultures of the countries with which they will be in contact.

Who can apply?

Those working in an international environment.

What’s involved?

Participants will be invited to complete a pre-workshop questionnaire so the workshop can be highly-tailored to participant needs.


Introduction to the workshop and its objectives.

Cultural awareness simulation

Simulation game that clearly addresses the various phases that one will experience in dealing with other cultures.

Introduction to culture

What is culture and how does it affect our behaviour, reaction and, expectations?  Challenges and opportunities with multi-cultural teams.  Survey of participants personal cultural profile (self-reflection).

The impact of culture and cultural differences on business processes and interactions within the work context

A.      Introduction to Hofstede's 6-D model. Participants gain insight why, how and when culture impacts. Latest global research data by Hofstede, Minkov and Bond will be used as a reference. The 6 Dimensions are:

·         Power Distance, high versus low

·         Individualism versus Collectivism

·         Masculinity versus Femininity

·         Uncertainty Avoidance, high versus low

·         Pragmatic versus Normative

·         Indulgence versus Restraint

B.      Culture and management techniques

C.      Workshop: Consequences of cultural differences for the work situation: communication, service, leadership styles, motivation, etc..

D.      The 6 Culture Clusters (Mental Images of Organizations). These 6 Clusters give a good and practical insight into the consequences of combining the 6 Dimensions of Professor Hofstede’s model.

Participants business context and cases

Participants business cases and trainer cases will be reviewed, including perceptions, possible misunderstandings and causes. Additionally, participants will look into the reasoning, logic and solutions.  We will also look into opportunities and recommendations that can be apply as individuals or as a team to maximize the results of the cultural diversity, and increase performance, motivation and effectiveness.

Summary, questions & closure

Programme Facilitator

Jan-Roelof Abbring, senior consultant at Djengo Consultancy/Hofstede Insights, has extensive international work experience.  Born in Damascus, Syria (1960), Jan-Roelof spent his childhood in Gran Canaria (Canary Islands, Spain), where he attended the German school. After moving back to the Netherlands he studied aviation technology and obtained a marketing degree. He worked for a number of international companies within the aviation industry as a Technical Representative and Sales Executive. As such, he travelled extensively within Europe, the Middle East, the Far East and the USA. In 1991 he moved with his family to Singapore, taking up a position as VP Marketing & Sales Asia for both an American and French organisation. Upon his return to the Netherlands in 1998, Jan-Roelof became a Senior Consultant/Trainer and later the CEO of a consultancy firm with offices in The Netherlands, Belgium and Germany.


He currently focusses on developing and delivering diverse programmes for global organisations, from junior to executive level. Within Hofstede Insights, Jan-Roelof is appointed senior trainer, qualified to deliver internal train-the-trainer certifications. Some of the client companies he has worked for are: Achmea, Barco, Canon, Epson, European Space Agency, Heineken, IBM, International Criminal Court, Jacobs Douwe Egberts, KPN, LyondellBasell, Nike, Tele2, Thales, TNT, Tommy Hilfiger, United Nations & Vebego. Jan-Roelof is an experienced, enthusiastic, dedicated and knowledgeable coach, consultant and facilitator, who always aims to tailor and deliver programmes to meet participants' needs and expectations.

Programme Fee

285 Euros 

(Payments can be made by credit card / debit card or by invoice. All invoices will be issued in the academic year 2019-2020 unless otherwise requested by contacting us directly  .) 



Cancellation can be made up to six weeks before the first day of delivery by contacting us directly at .  Any participant cancellation after this time is non-refundable.

Have questions about Cross-Cultural Awareness 2019/2020 with Jan-Roelof Abbring – 1 Day Workshop? Contact International Leadership Academy, BSN

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When & Where

International Leadership Academy
Lange Houtstraat 26
2511CW Den Haag

Tuesday, January 21, 2020 from 9:00 AM to 4:30 PM (CET)

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