CSCS Network, Seminar 4: Citizen Science and the Mass Media
Thursday, 22 October 2015 from 12:00 to 13:30 (BST)
San Francisco, California
London, United Kingdom
Fourth seminar of the network: Citizen Science and the Mass Media.
Thursday, 22nd October 2015, 12 - 1.30 pm, Paterson’s Land 1.21, Old Moray House, Holyrood Road.
This session will be an opportunity to look at how media and communications can be used to promote a CSCS project and to engage and develop the community around a project.
The kinds of issues that we hope will be covered will include aspects such as understanding the purpose and audience for your project; gaining exposure from a project; communicating these types of projects effectively; engaging the press; expectation management; practical issues such as timing, use of interviewees and quotes, etc.
We will have two guest presenters, Dave Kilbey from Natural Apptitude Ltd , and Ally Tibbitt from STV , followed by plenty of time for questions and discussion. The session will be chaired by Nicola Osborne (EDINA), drawing on her experience working on the COBWEB project .
Dave Kilbey, University of Bristol and Founder and CEO of Natural Apptitude Ltd. Natural Apptitute works with academic and partner organisations to create mobile phone apps and websites for citizen science projects that have included NatureLocator, Leafwatch, Batmobile, and BeeMapp. Some of these projects have received substantial press interest, in particular Leafwatch (along with the wider Conker Tree Science initiative), and Dave will talk about his personal experience of the way that crowd sourcing and citizen science and the media work together, some of the benefits and risks of exposure, and some of the challenges associated with working with the press based on his own experience.
Alastair (Ally) Tibbitt is a Senior Online Journalist at STV, where he has been based since 2011 working both in journalism and community engagement. Aly’s background lies in community projects in Glasgow and Edinburgh, experience that informs his work writing both for STV and Greener Leith. He has particular interests in hyperlocal news, open data and environmental issues, giving him a really interesting insiders’ perspective on the way that citizen science and crowd sourcing can engage the press, some of the realities of media expectations, timings, etc. and an insight into effective ways to pitch a citizen engagement story.
When & Where
Citizen Science and Crowdsourced Data and Evidence Network
This new network will to connect colleagues across schools and disciplines with an interest or involvement in Citizen Science, the Crowdsourcing of evidence, and participation in scientific, medical, humanities and policy research: everything from identifying galaxies, proteins or archeological sites, through collecting images, environmental data, data on energy use or personal health, to input to policy, planning or innovation. This is usually coordinated through online, mobile and game platforms with the cooperation of external stakeholders, and can be conducted at large scale, generating or analysing large amounts of data.