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Ctrl+Alt+Succeed Scotland #CASS19

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Location

Perth Concert Hall

Perth

PH1 5HZ

United Kingdom

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Event description

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Ctrl+Alt+Succeed Scotland is VisitScotland’s latest event aimed at providing tours, attractions and activities solutions and answers to your many digital questions. This free event will take place on 6 November from 1.45pm and finishing up around 6.30pm at Perth Concert Hall, Perth.

Hear from Kate Forbes MSP, Minister for Public Finance and Digital Economy, and Vicki Miller, VisitScotland’s Director of Marketing & Digital, before participating in a variety of workshops.

Workshop topics include using online booking systems, how to reach new markets and visitors, working with Google and using analytics effectively, and will be delivered by TripAdvisor Experiences, FareHarbor, Get Your Guide and more!

Join in online using #CASS19

Agenda


1.45pm: Registration and refreshments

2.15pm: Welcome - Malcolm Roughead, Chief Executive, VisitScotland

2.30pm: Conference opening - Kate Forbes MSP, Minister for Public Finance and Digital Economy

2.50pm: How do experiences drive VisitScotland's marketing? - Vicki Miller, Director of Marketing & Digital, VisitScotland

3.25pm: Workshops (attend one of the below)

1. Online bookings – where to start? For businesses that don’t yet have a booking system on their website or that are considering a change in booking technology provider.

2. Target more visitors and new markets. For businesses that wish to enlarge their ticket/tour distribution options and learn how some of the largest booking websites in the world can help.

3. Data decisions. For businesses already using multi-channel marketing and want to ensure they’re getting the best possible return on their investment of time, resource and money. (Requires greater level of digital knowledge)

3.55pm: Break – networking and exhibitor stand visits

4.25pm: Workshops (attend one of the below)

4. Make Google love you and prosper. For businesses who want simple, practical tips and tools around the basics of working with Google and other search engines.

5. Put your reputation online. For businesses who want to use this much underutilised tool to grow their business. Get the inside track from a TripAdvisor expert.

6. How do you achieve growth on top of growth? For businesses who want to understand what tools, tactics and strategies can take them from good to great. (Requires greater level of digital knowledge)

5.00pm: Q&A industry panel session - five at five

5.30pm: Closing remarks

5.40pm: Networking and exhibitor stand visits over pizza and a drink

6.30pm: Event close

Date and Time

Location

Perth Concert Hall

Perth

PH1 5HZ

United Kingdom

View Map

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