Ctrl+Alt+Succeed Scotland #CASS19

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Location

Perth Concert Hall

Perth

PH1 5HZ

United Kingdom

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Ctrl+Alt+Succeed Scotland is VisitScotland’s latest event aimed at providing tours, attractions and activities solutions and answers to your many digital questions. This free event will take place on 6 November from 1.45pm and finishing up around 6.30pm at Perth Concert Hall, Perth.

Hear from Allison McLaughlin, Deputy Director for Digital Transformation at the Scottish Government, and Vicki Miller, VisitScotland’s Director of Marketing & Digital, before participating in a variety of workshops.

Workshop topics include using online booking systems, how to reach new markets and visitors, working with Google and using analytics effectively, and will be delivered by TripAdvisor Experiences, FareHarbor, Get Your Guide and more!

Join in online using #CASS19

Agenda

13.45 – 14.15 Registration

14.15 – 14.25 Welcome - Malcolm Roughead, Chief Executive, VisitScotland

14.25 – 14.30 Introductions and host for the day - Anne Kinnes, Chief Executive Officer, The Black Watch Castle & Museum

14.30 – 14.45 Digital development for Scottish tourism experiences - Alison McLaughlin, Deputy Director for Digital Transformation, Scottish Government

14.45 – 15.10 How do experiences drive VisitScotland’s marketing? - Vicki Miller, Director of Marketing & Digital, VisitScotland

15.15 – 15.50 Seminars

  • Seminar 1a: Online bookings – where to start? (Norrie Miller) - Gateway Ticketing and The Clydeside Distillery
  • Seminar 1b: Target more visitors and new markets (Auditorium) - GetYourGuide and Splash
  • Seminar 1c: Data decisions (Tilt) - FareHarbor and ScotBeer Tours

15.50 – 16.20 Break, networking and stand visits

16.20 – 16.55 Seminars

  • Seminar 2a: Make Google love you and prosper (Auditorium) - VisitScotland and The Black Watch Castle & Museum
  • Seminar 2b: Put your reputation online (Norrie Miller) - TripAdvisor Experiences and Highland Safaris
  • Seminar 2c: How do you achieve growth on top of growth? (Tilt) - DigiTickets and TrekkSoft

17.00 – 17.30 Top 5 at 5Q&A panel session (Auditorium)

17.30 – 17.40 Closing remarks - Anne Kinnes, Chief Executive Officer, The Black Watch Castle & Museum

17.40 – 18.30 Drinks, food & networking (Foyer)

18.30 Event close

Date and Time

Location

Perth Concert Hall

Perth

PH1 5HZ

United Kingdom

View Map

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