Cultural Conversation: Contemporary Art meets social media
1st February PSL Leeds 12pm -4pm
Who is it for: Artists, Gallerists, Studios, lovers of contemporary art, buyers, collectors, academics, PR, Media
How can you tell a story about yourself or your art practice which is captivating, doesn't consume too much of your time, and connects you to the people you'd like to develop relationships with?
How can you shake off that feeling that marketing is the work of the devil? That it's all ugly self-promotion? Can you create a narrative that is congruent with you and your values?
Social media technologies have been responsible for the breaking down of hierarchies. It's now so much easier to reach the 'public', your audience, your new clients than ever before, but there are minor pitfalls, such as understanding net etiquette (simple really, don't do what you wouldn't do in company!) and getting your head round how it all works. Social networks don't replace real life networking, they enhance and fast forward the process of developing relationships, but like all good relationships they take time and nurturing.
What is a cultural conversation?
At an 'open space' cultural conversation event, we create a peer-to-peer environment, there are no ‘up on a pedestal experts', everyone comes to share and learn and you'll be surprised by how much you know. You may sit and listen, or wax lyrical depending on the 'conversations' you join during the afternoon
Who is coming?
We've invited collectors, artists, web experts, twitter enthusiasts, editors, authors, web heads, writers, Facebook fanatics, bloggers, geeks, gallerists, curators, studio managers, occasional buyers, PR & marketing people.
- Pippa Hale, Director PSL, Northern Art Prize
- Emma Bearman, Director Cultivate, Founder The Culture Vulture
- Lucy Gibson, Webzine Editor Axis
- Ruth Wilbur, Projects Co-ordinator, Axis
- Michael Cockle, Web Developer, Axis
- Monica Tailor Marketing, Director Digital Agency Kilo75
- Sarah Brown, Curator of Exhibitions Leeds Art Gallery
- Phil Kirby, Writer in Residence Temple Works Leeds, Culture Vulture Editor & Leeds Flaneur.
- Mike Chitty, Community Development, Open Space facilitator, Good Egg
During the afternoon you'll most likely learn & share the following:
- Technical stuff: Learn how to get the most out of the free/cheap social media technologies (blogs, Twitter, Facebook, foursquare, Audioboo)
- Telling your story: Consider creative ways of telling a story to engage the people you'd love to create relationships with
- Reaching new people & developing relationships: Hear from the lovers of and buyers of art about how they'd like 'discover' new work, artists, galleries, studios etc
When & Where
The Culture Vulture