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Cultural ecologies: new research on digital labour
Wed 9 November 2016, 16:00 – 17:30 GMT
Dr. Alessandro Gandini (Kings College London) - The ‘reputation economy’. Freelancing, coworking and ‘digital work’
The talk will focus on contextualising the role of reputation within and beyond the networks of freelance media and creative workers. Building on extensive research in various international contexts, the presentation will explore the contours of the freelance economy, the rise of coworking spaces and their role within the cultural economy. The talk will discuss the role of reputation as a cultural conception of value for digital freelance workers, and how it relates to the meaning of social capital and trust, the role of social media in the professional scene and the forms of sociality that characterise ‘digital work’.
Xanthe Whittaker (University of Leeds) - Audience data analytics and the re-organisation of work and employment relations in a digital newsroom
The use of audience data has become ubiquitous in newsrooms in recent years. Most studies have focused on how they reconfigure the relationship between journalists and their audiences. In contrast, this research looks at their impact on social relations within newsrooms; in particular, at managerial control and journalists’ autonomy. Based upon interviews with 20 journalists working in a digital newsroom at a London-based national newspaper, this study draws upon discussions of technical control, surveillance and performance, and considers ways in which journalists’ labour is managed and made productive through the directing and disciplining effects of analytics.
About the speakers:
Dr. Alessandro Gandini is a sociologist researching digital media and work, digital culture and the collaborative economy. A Lecturer in Digital Media Management and Innovation at the Department of Digital Humanities, King's College London, he has worked on the EU-FP7 funded project “P2Pvalue” at the Centre for Digital Ethnography, University of Milan, studying commons-based peer production at an international level. His first book, The Reputation Economy, on the role of reputation across networks of freelancers in the knowledge economy, is published with Palgrave Macmillan.
Contacts: email@example.com / Twitter: @afrontiercity
Xanthe Whittaker is a Teaching Fellow at Leeds University Business School. Her research interests include digital labour, knowledge work, free labour and the creative industries, labour process theory and organisational ethnography. She is currently completing her PhD at University of Leicester.