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Cultural Heritage Tourism: digital possibilities with VISTA AR

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Exeter Cathedral

1 The Cloisters

Exeter

EX1 1HS

United Kingdom

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Discover the digital possibilities in cultural heritage at the launch event of the VISTA AR project (led by the University of Exeter), held in Exeter Cathedral. Experience first-hand the range of augmented reality and virtual reality scenario available and how the project could help you to develop affordable digital solutions for your business model.

Key note speakers: Sir Tim Smit, Co-Founder of the Eden Project and Tom Barker, Head of Digital at the National Trust.


What is the project?

VISTA AR is a European funded project led by the University of Exeter that is working closely with Exeter Cathedral and Fougères Castle in France, to develop an understanding of visitor experiences, create new VR and AR digital interpretations and explore new business models enabled by digital technology.

The use of advanced digital technologies will inform visitor preferences for various experiences. The project will also explore the use of different digital devices to create new immersive visitor experiences. Virtual reality helmets, tablet/smartphone devices and immersive room experiences will be used to bring history to life, allowing visitors to meet characters from the past and providing access to previously inaccessible heritage artefacts.

The project will develop generic tools to understand visitor experiences, together with AR/VR tools to script new digital interpretations. Once developed, the digital tools will be used to create new digital experiences in a further four locations: the National Trust tin coast, and South West Coastal Path in the UK, and the Lorient Submarine Museum and the Gardens of Valloires in France. The project is focused on generating new and repeat visitors to cultural heritage sites and to make an impact on regional economies.

The tools developed by the project will be made available to other UK and French cultural heritage sites on a cloud-based system where they can be easily accessed and adapted to the needs of each specific heritage location.

The project is a major step in providing cultural heritage sites with an effective way to enhance visitor experiences while increasing visitor numbers and revenue.

Why attend?

There will be demonstrations of cutting-edge geospatial tracking / augmented reality / virtual reality thanks to headsets and apps on tablets. This is your chance to engage with the project and register your interest in this new solution. It is also a unique opportunity to find out about Exeter Cathedral and also Fougères Castle in France. We are taking over the Cathedral for the event so it is a fantastic chance to see first-hand one of the finest examples of Gothic architecture anywhere in the world.

Lunch will be provided and in the afternoon you will have the opportunity to network with project partners.

When is it?

7th September morning until mid-afternoon (exact times to be confirmed).

Where is it?

Exeter Cathedral, in the centre of the historic County Town of Devon, nestled between the moors and the coast. Every area of the Cathedral will be open to access during the event.


Who to contact?

If you have any question or query don't hesitate to send an email to: vista-ar@exeter.ac.uk


VISTA AR is co-financed by the European Regional Development Fund

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Date and Time

Location

Exeter Cathedral

1 The Cloisters

Exeter

EX1 1HS

United Kingdom

View Map

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