Most brand tracking looks clean on a dashboard, but the reality is messy. It treats every brand, every market, every consumer the same. The result? Numbers without nuance.
What’s missing is culture.
Culture is the context that gives data meaning.
Without it, your tracker risks becoming a tick-box exercise: flat, rigid, and blind to the forces shaping real-world brand decisions.
This webinar is for insight leaders and marketers who want tracking that doesn’t just measure, but explains.
Join ImpactSense Managing Director, Veronica Naguib, and Chief Product Officer, Stuart Whyte, in this live webinar, as they reveal how to make culture a core data input in your brand tracking.
Together, they’ll explore the power of question design, the influence of context and culture, the balance between global and local perspectives, and how research is evolving to become more culturally intelligent and future-ready.
This isn’t about adding culture as an afterthought. It’s about building brand tracking that works harder, reveals more, and reflects the world your customers actually live in.
Sign up now.
