Advertising is less effective and more expensive than ever before. Consumers see over 5000 adverts a day. Trust in brands is at an all-time low. What is left for the modern marketer to do?

The best brands in the world were built by their passionate customers, word-of-mouth and advocacy. Customer Advocacy Marketing is the cutting edge framework to systemise building and growing modern brands through their customers and their advocacy.

Duel brings in a former Cambridge University Psychologist to create a simple, crash-course workshop on Customer Advocacy Marketing. It gives actionable tips to help any online B2C business fast, based on recent consumer-psychology research.

You’ll learn how a consumer’s identity is related to your brand, understand how they describe you, the four-step process to turn customers into advocates and the metrics that you’ll need to track your progress.

Why should you care about Customer Advocacy Marketing?

• Word of Mouth has a direct influence on purchase decisions of around 30–50% of purchases (McKinsey, 2010).

• A 12% increase in advocacy leads to a doubling in revenue growth (Harvard Business Review Press, 2013).

• Customers referred by other customers have a 37% higher retention rate (Deloitte, 2009).

Check out our founder, Paul Archer giving a Keynote fireside chat at ModernCX in Chicago here.

Or check out this blog post for more details on the workshop and what to expect on the day.

More than one person per organisation is encouraged to attend the workshop due to some hands-on exercises.

Please note that the location of this event is subject to change - we will contact you directly should this be the case

Can't make it or missed out on tickets?

We are also hosting workshops in London on Thursday, 21st of February and Friday, 15th of March, click on the links to sign up.