Customer & Audience Builder Dashboards Overview

Your customer dashboards provide a comprehensive view of your total database, providing simple recency, frequency, value customer models with easy access segments for marketing using Audience builder.

The single customer view gives visibility of all purchasing behaviour overlaying channel, marketing, promotional and product attributes. Track retention rate and lifetime value for any cohort you create in Audience Builder

Audience builder is the core functionality within Sweet for turning insight into action. With a simple drag and drop functionality Audiences can be created from any customer metrics which you can sync Audiences to Facebook Business Manager, Google Ads, email platforms, direct mail – or export for analysis.

Discover in this session:

• Your total customer database and how it breaks down

• Your customer retention rates and lifetime value

• How to build and sync Audiences using your customer metrics

• Examples of Audiences you can build to get started

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