Customer Discovery [Idea Factory 2026 Workshop Series]

Customer discovery is at the heart of every successful venture. In this session, we’ll cover how to:

• Define and segment your potential users
• Reach out to people (without sounding salesy)
• Prepare and run insightful interviews
• Analyse responses to uncover real pain points

By the end of this session, you’ll know who your target users are, how to approach them, and how to translate insight into action.

This information session will be taking place online on Microsoft Teams and will be recorded.