Most housing providers now have a range of digital channels through which they can engage with their tenants and residents. But implementing these technologies is just the start of your journey and after all this investment your thoughts will now be turning to how do you optimise your customers use of these digital channels.

The ways in which organisations and people communicate have evolved. Gone are the days of a one-size-fits-all message. During the COVID era, this shift in the expectations of how we communicate with organisations, whether they be retail stores, doctors, schools, or indeed, housing providers has only accelerated and created greater challenges.

In fact, in a survey conducted by Experian, 60% of respondents shared that they have higher expectations of their digital experience than before COVID-19. One in three of their respondents revealed that they are only willing to wait 30 seconds or less before abandoning an online transaction.

In this practical webinar, DIN has partnered with the team from Salesforce.org to explore how you can optimise your digital channels to maximise tenant and resident engagement. With an expert line up of contributors the session will cover:

• Digital signals - how to use data and digital assets to better understand residents needs
• The changing landscape of digital engagement – what can we expect in the future
• Focusing not just on personalising your messages, but approaching the entire journey your residents are on with your organisation
• Using both active and passive signals to help you provide the right message, on the right channel, at the right time
• How Metropolitan Thames Valley’s ‘SO Resi’ team are using a mixed channel and data led approach for customer engagement
• How the use of IOT data can be leveraged to improve tenant and resident engagement

In addition we will also share with delegates the findings of our exclusive survey around the 4 Dimensions of resident engagement digital maturity.

Our speakers include:

• Patrick Frank, Strategic Marketing Specialist, Salesforce.org
• Nicholas Sarac, Head of Customer Success Team, Switchee
• Violet Pugh, Digital Marketing Manager, SOresi

Attendance is free for all DIN members as part of your subscription.