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Customer Journey Mapping (CXJM) Masterclass

Association Of Professional Sales

Wednesday, 25 October 2017 from 09:00 to 12:30 (BST)

Customer Journey Mapping (CXJM) Masterclass

Ticket Information

Type End Quantity
Customer Journey Mapping (CXJM) Masterclass 25 Oct 2017 Free  

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Event Details

Today's Enterprise businesses find themselves in the middle of digital disruption. It is getting harder and harder to drive profitable growth from existing business models and most major players are under huge pressures to reinvent themselves. High-value add services are the key battleground to differentiate and capture profitable market share.

The APS and Oracle on demand will bring you a masterclass in Customer Journey Mapping (CXJM) to help you refine your customer experience across all sectors. This workshop is  designed to put you in the mindset of your customers; to walk through their journeys as they purchase through your partner network or engage with you directly.

Customer Journey Mapping is a tool which allows you to ensure a customer-centric approach across all reaches of your organisation.

What will I gain from this session?

  • Industry leading insights into your customers journey
  • The ability to identify ‘pain points’ and opportunities in your customer experience
  • How to future proof your business by designing outstanding high-value added services that are customer-centric at their core.



Coffee & Registration 


APS Welcome & Introductions

Customer Experience Journey Mapping – Setting the Scene:  Oracle CX journey mapping expert will be facilitating the practical session and set the scene on our customer’s journey, the breakage points and things to consider when mapping out the proposed changes/solutions during the practical exercise.


Coffee break


Customer Experience Journey Mapping – Mapping the journey:  Customer journey mapping and experience design are among the most powerful tools customer-centric organisations have. This interactive workshop, in association with Oracle will include: hands-on experience of mapping customer journeys; use of maps to diagnose customer experience issues and identify opportunities; designing experiences that more than achieve your customer expectations and deliver business value.


Round up and Close of Session

12 noon

Networking lunch


APS Fellows and Advanced Members Event

Many thanks to our Skills Partner 


We would like to share your contact details with our Skills Partner, Huthwaite International so that Huthwaite International may contact you directly for marketing and promotional purposes.  If you do not want us to forward your contact details to Huthwaite Research Group Limited trading as Huthwaite international, please email me at

Do you have questions about Customer Journey Mapping (CXJM) Masterclass? Contact Association Of Professional Sales

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When & Where

1 South Place
EC2M 2RB London
United Kingdom

Wednesday, 25 October 2017 from 09:00 to 12:30 (BST)

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Association Of Professional Sales

The Association Of Professional Sales is a not for profit organisation that has been created to work closely with the key thinkers and leading practitioners within the selling community developing knowledge that can be applied by all organisations and practitioners and those who are committed to improving the sales practice.

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Customer Journey Mapping (CXJM) Masterclass
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