Customer Profiling – who is your ideal customer?

This event is for people and businesses in Swindon and Wiltshire only.

We’ll be touching on some basic market research suggestions to help you better gauge your customer profile(s). We’ll also be giving some though to the trading environment.

By the end of this session you will be able to:

- Understand a SWOT analysis

- Creating a Unique Selling Point (USP). Why should people buy from you?

- Identifying your core target customer.

This event is targeted at people who are thinking of starting a business or have been trading for less than 2 years.

This online event is part of a start-up series of 4 sessions. Whilst attendance is not essential for other events, you may find them useful if you are in your early stages of trading. See events listings for further details.