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Customer Relationship Management

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Nuffield College

Oxford

OX1 1NF

United Kingdom

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Everyone’s heard of CRM, but most think it’s all about software. It’s not – and that insight can give your company a real competitive advantage.

We start by looking at what CRM is (and isn’t). We then move on to the idea that a company should create value across the customer lifecycle. This involves an understanding of touchpoints.

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Justin Jackson has worked in branding, marketing, sales, digital, and communications for almost twenty years. Over that time, he has worked with startups and corporations, politicians and celebrities, radio stations and TV channels, firms and non-profits. He is currently the owner of Digital Remit, which delivers strategic advice and professional training to companies both large and small.

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Nuffield College

Oxford

OX1 1NF

United Kingdom

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