This is an online course, the day before you will be sent the Zoom login invite.

This is a course for new businesses who want to learn how to understand their target customers better - so they can reach more of them, connect with them better and sell more!

This course will help you:

• Get more customers because you know where to find them and why they buy

• Create products or service offerings that are exactly what they want
• Create a branding and marketing that resonates with them and converts to sales
• Make the right decisions about where to invest your time, money and effort in your business

Course Content

• What is an ideal customer profile? And why you need one
• The questions that actually matter because you can act on them
• A three-step process: how to get answers to different types of question
• Planning and doing focus groups and interviews
• Surveys made simple
• Pulling it all together: what have you found out and what are you going to do about it?

Your Trainer: Isabel Lydall is a market research and consumer insight professional with nearly 20 years’ experience of helping grow businesses and brands. Curiosity & Clarity, her new business, helps entrepreneurs and small businesses learn how to research their target customers.

Cost: FREE to Herts Start Up Programme clients, £25 for others.