Every single day, organisations interact with their customers at many different levels. The ability of staff members to fully comprehend the different elements that make up the 'customer service' experience is vital if those interactions are to have a consistently positive outcome.

This Customer Service Excellence training course is designed for:

• Anyone who engages with customers, be they internal or external
• Particularly effective for attendees who want to eliminate customer complaints and exceed customers' expectations
• Attendees that want to understand the customer journey within their organisation and identify tangible actions that work

he methods contained within the training course materials are easy to work with no matter what type of organisation participants work for, or their level within it. It’s about going from good to great.

Topics covered:

• Reverse Brainstorm Icebreaker – Focuses on the customer’s experience of customer service in a light-hearted way that warms them to the topic and identifies initial gripes that can be addressed.
• Measuring Customer Service – Using a clear development tool to measure current standards of customer service and identifying areas for improvement. This tool is also provided in a format that can be taken back to the workplace for further customer service measuring and improvements.
• My Customer Service Brand – Establishing what level of service each individual would like to offer and what they would like customers to say about them followed by actions to make this happen.
• The Customer Service Journey – Detailing the customer’s journey within each participants organisation and identifying touchpoints where service can be improved, altered or adapted. The key challenge here being ‘how are you going to do that?’
• Managing Customer Expectations – Understanding customer service expectation levels and focusing on the five key areas of customer service; Reliability, Assurance, Tangibles, Empathy and Response.
• Customer Complaints – Establishing why they occur, what can be done about them and how we can stop them from happening in the first place. Supported with a clear process for dealing with customer complaints.
• Difficult Customers – Looking at why customers can seem difficult, what can be done about it and the behaviours we should display when dealing with difficult customers.
• Gremlin in the Works – A fun activity that brings together the key learning points and challenges participants to identify and resolve issues in a customer process simulation. These can then be apply to the individuals work processes and used to create actions.
• Excellent Actions – A collection of the key things that customers consider to be important in customer service and how participants can apply them to their own behaviours and take the actions back to the workplace. This activity leaves participants with ideas buzzing round their head as the session closes out.

Objectives:

At the end of this Customer Service training course, participants will be able to:

• Clearly identify the Do’s and Don’ts of customer service and measure themselves against them
• Describe the important points that being customer-focused plays in ensuring the success of an organisation
• Build the customer brand, fill gaps in service and develop methods of creating a great customer experience
• Follow clear techniques to help manage difficult customer issues effectively and even clearer techniques for avoiding them in the first place.

Delivered by an experienced trainer, with senior management and leadership experience, this training course is recognised as counting towards Continuous Professional Development (CPD) targets of many professional bodies (8 hours).