£714

CUSTOMER/USER RESEARCH METHODS & PRACTICE - UX TRAINING

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Bunnyfoot London

4th Floor

54 St John Square

Farringdon, London

EC1V 4JL

United Kingdom

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About the course

An intensive introduction on how to conduct valid and effective research on your customers/users/audiences so you can use the insight gained to:

  • Set strategy
  • Input into user models such as personas, mental models
  • Ultimately produce products and services that drive the customer behaviour you require

Have you been at the sharp end of making decisions based on assumption or hunches? Or worse still, making the wrong decisions based on poor or inappropriate research? Have you conducted expensive focus groups and at the end thought ‘so what?’ Are you bombarding your poor customers with surveys that never seem to deliver what you need? If so this course is for you.

This course is equally for you if you want to learn how to decide the best way to spend your time and resources to get the maximum insight to feed into your UX strategy. Doing research is important, but doing the right research is more important still.

You will learn how to plan a research programme (for you, your teams or 3rd parties to execute) and how to spot and reject bogus research…It's fun, it's interactive, you will meet interesting people to exchange ideas and experiences with, you will practice the methods and go back to your desk armed with weapons to improve the insight you have about your customers.


What will you learn?

  • The importance of research to customer/User Experience
  • The essential elements of valid behavioural research
  • When to do qualitative vs quantitative research
  • Contextual and longitudinal research techniques (e.g. contextual inquiry, mobile ethnography, diary studies)
  • How to plan and conduct effective interviews
  • How to plan and conduct effective surveys
  • When to use focus groups, and when not to
  • Introduction to usability testing (principles of good practice)
  • Other research methods to consider
  • How to plan a research programme
  • How to analyse qualitative data effectively – principles and practice
  • How to exploit the insight gained through research


After completing the training, participants will be able to:

  • Describe and discuss the benefits of customer research
  • Differentiate between good and bad research techniques
  • Be able to specify (and potentially deliver) appropriate research to supply real and actionable customer insight leading to improvements in customer experience
  • Draw upon practical experience gained to deliver effective observations, interviews, surveys and analysis
  • Be able to utilise qualitative data to inform strategy and design decisions


What's included?

  • Pastries on arrival
  • Lunch
  • Hot & cold refreshments
  • Fresh fruit
  • Snacks
  • Course materials
  • Certificate of completion


About the trainer

Jo Stray - Consultant

Jo holds an MSc in Human-Computer Interaction (HCO) from Loughborough University, and has over 17years' experience in conducting user-centred design research methods.

Having worked in both agency and client-side roles, Jo has significant experience in leading a variety of UX-research methods, from expert reviews to survey design, personas and user testing (be it lab-based, on site, or remote).

Jo's experience spans both the public and private sector and has covered almost any platform/device you can think of - including TV, mobile, desktop and tablet. She has worked with a range of brands that include: IBM, Wimbledon, Thalidomide Trust, MoD, Local Gov, Egg, the FCA, Citigroup, RS Components, Royal Mail, EDF, the FA, Houses of Parliament, Sky, BBC, giffgaff, Vodafone, Ideal Standard and Tesco.

Always thorough in her work and passionate about users, Jo loves finding out what makes them tick; walking in their shoes, she draws on her experience to identify anything that prevents them from having an exceptional user experience.

During her spare time, Jo aspires to be a bit of an explorer and has trekked to Everest Base Camp. More recently, she travelled around South-east Asia. She is known for her holiday adventures and her love for animals - during her last three holidays she has been bitten by monkeys in Cambodia, nearly run over by a taxi in Thailand and rescued and adopted a poorly kitten on Rhodes Island. It's anyones guess what'll happen the next time shes away!


Course T&C can be found on the Bunnyfoot website

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Date and Time

Location

Bunnyfoot London

4th Floor

54 St John Square

Farringdon, London

EC1V 4JL

United Kingdom

View Map

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