D2N2 Growth Hub Digital Seminar, 20 Aug 2019

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Rushcliffe Arena

Rugby Road

West Bridgford



United Kingdom

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Event description


Did you miss the recent D2N2 Digital Conference & Expo?

Don't worry if you did - the Growth Hub has you covered. These breakfast seminars will feature the speakers and information from the conference, keeping you up to date with all things digital. From getting the most from your social media channels to making sure your business stands out from the crowd in online searches, these seminars will help businesses across Derby, Derbyshire, Nottingham and Nottinghamshire get the best from the latest digital technologies.

Just in case you aren’t aware, we also wanted to let you know that the Digital Growth Programme has now been fully incorporated with the D2N2 Growth Hub. This means that all digital content you previously enjoyed will still be available but through the Growth Hub so keep an eye out for future events.

The seminars are hosted by the D2N2 Growth Hub and part-funded by the European Regional Development Fund.

Seminar titles

  • How AI will transform marketing in the next five years
  • How to Segment your Data to Increase Leads and Conversions
  • Content Marketing in a Non-Text World
  • Leveraging Social Media Groups
  • Effective SEO in 2019
  • Paid Digital Advertising - Challenges and Successes

Who should attend?

These seminars are open to small and medium-sized businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire. It will be particularly suitable for businesses who were unable to attend the D2N2 Digital Conference and Expo.


Content Marketing in a Non-text World & Leveraging Social Media Groups

  • 11 July - Palace Hotel, Buxton
  • 20 August - Rushcliffe Arena, Nottingham

How AI Will Transform Marketing in the Next Five Years & How to Segment your Data to Increase Leads and Conversions

  • 18 July - Rushcliffe Arena, Nottingham
  • 7 August - Derby Arena

Effective SEO in 2019 & Paid Digital Advertising - Challenges and Successes

  • 1 August - Proact Stadium, Chesterfield
  • 5 September - Rushcliffe Arena, Nottingham


9am - 9.30am: Registration, breakfast, refreshments and networking

9.30am: Introduction to the D2N2 Growth Hub

9.40am: Workshop presentation

10.25am: Tea & Coffee break

10.45am: Workshop presentation

11.30am: Q&A

11.45am - 12.15pm: Close

Seminar Speakers

Paul Ince - Content Marketing in a Non-text World

We live in a noisy time, where the amount of information is vast and varied. Audiences need to quickly select that which is most relevant to them. Text no longer wins in the race to grab attention, so how do you adapt your content to be visually stimulating and demonstrate that what they are seeing is relevant and valuable?"

Liam Lally - Leveraging Social Media Groups

With reduced organic reach on social platforms and more competition for people's attention, businesses need to find smarter ways to reach and engage with their audience. Building communities through social groups is a huge opportunity for businesses to interact with both prospects and customers alike. This session will look at some of the ways businesses could be using groups to encourage loyalty, advocacy and sales.

Rob Gregory - How AI Will Transform Marketing in the Next Ten Years

Discover how the growth of Artificial Intelligence in the marketing world will allow small and medium sized business to create truly data-driven marketing campaigns. AI will enable us to create increasingly smarter campaigns that self-learn using huge amounts of data. Rob will present practical examples and ideas for the future of AI in marketing.

Lee Callender - How to Segment your Data to Increase Leads and Conversions

Want to maximise your relationship with your current customers base? Explore and evaluate a range of techniques to make the most of your existing customer contacts.Handing and managing data is a challenge for any organisation but failing to influence your existing contacts either through up-selling, referrals or introductions, can cost SMEs thousands every year. Our expert consultant Lee Callender will provide you with a better understanding to allow you to make the right decision for your business.

Ian Lockwood - Effective SEO in 2019

The world of search is fast-paced and ever-changing. Our always-popular session on all that’s new in the world of Google and Bing returns. Our expert consultant, Ian Lockwood, will walk you through the latest updates to Google’s algorithm, how changes to the presentation of search results could affect you and the latest industry data and test results demonstrating what really works in the worlds of search engine optimisation (SEO).

Ann Stanley - Paid Advertising - Challenges and Successes

From as little as £10 per day, you can advertise online through search, social, display and shopping platforms; to increase visitors and conversions. Ann will guide you through the maze of ad formats and targeting options; as well as trends towards video or image-based ads, automation, and advertising to your own audience through remarketing.


The support provided by D2N2 Growth Hub 2019-2022 is part-funded via the European Regional Development Fund, therefore we are required to evdience that you are a small to medium sized enterprise.

Prior to attending a D2N2 Growth Hub event, or contact with a D2N2 Growth Hub Adviser, you will need to submit an SME enrolment form providing details of your business which will be sent to you via email.

Please print the form, complete all areas, sign in ink, scan and return by email to with Growth Hub 2019-22 enrolment form in the subject line.

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Rushcliffe Arena

Rugby Road

West Bridgford



United Kingdom

View Map

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