San Francisco, California
London, United Kingdom
11am: Welcome from IDEA Scotland Innovation Manager, Claire MacDonald
11:10am: Innovation in the Games Industry: What does it take to turn a good idea into a successful business?
Brian McNicoll, Design in Action
- The Games Start-up Climate
- Genre, Platform, Revenue Model
- Skills for Success
11:45am: IP - Protect your Property
12:20pm: Starting a Business - the dos and don'ts
Steve Cartwright and Hazel Pratt, Henderson Loggie
- Are you starting a business for right reasons?
- How will your business be funded?
- Principles behind the Lean Start Up
12:50pm – 1:30pm Lunch and networking
1:30pm: Stand out from the Crowd: Obscurity, Visibility, Celebrity, Success - Why marketing is an indie developers best friend
Brian Baglow, Scottish Games Network
- The biggest challenge facing indie game developers in today's market is finding an audience. With so many competing games and alternative demands on people's time, how will players find yours?
2:15pm: Pitching for Success
Michael Boniface, Reloaded Productions
- Presenting your company and product to publishers, investors or anyone who is will to listen
3pm: Q&A with panel
This is your chance to ask the experts anything you need to know about what goes into setting up a successful games company.
4pm – 6pm: Networking with refreshments
What industry event would be complete without a networking session? It’s well worth sticking around for!
When & Where
The University of Abertay Dundee launched the world’s first ever computer games degree in 1997. This postgraduate Masters course was followed by a complementary undergraduate course, and later by specialist courses in production management and game applications development.