Understanding how to maximise the value of your data is critical in every industry. It’s what drove us to research the impact of current marketing practices to see exactly what’s coming our way. We’re glad we did. The results revealed we’re heading towards a data apocalypse. Consumers are confused and unhappy, and they are voting with their feet.
Join us to discover how your marketing needs to change. You’ll come out the other side stronger, as we uncover ways to:
The real consumer perceptions of sharing personal information.
To navigate the new data pitfalls, especially if you’re not a “data person”.
With new methods of working with consumers rather than against the.