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Data & Content: The Power Couple for Sales & Marketing

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The Soho Hotel

4 Richmond Mews

London

W1D 3DH

United Kingdom

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Data & Content: The Power Couple for Sales & Marketing
The shift to Engagement Science

Overview:

To be innovative and agile, companies must listen to their customers, develop insights through data and most importantly, provide the right information at the right time to prompt action.

Modern commerce puts the buyer in control so businesses need to create frictionless, transparent and reliable experiences across all sales channels.

Discover the best ways data can be used both to identify and engage customers, as well as to create a seamless customer experience across channels.

Join us for this invite only event as we discuss ways companies work together internally and the strategies they use to maximise the reach of customers externally.

Areas we will be addressing:

  • We have the data but do we have the knowledge?
  • Making the most of the data you use to identify prospects and their readiness to purchase
  • Using data to influence the creation of your content assets to deliver a more personalised customer experience
  • Analysing data and turning that into a great customer experience to give your brand an edge
  • Accessing the right content after having identified the right market and the right channel
  • Dynamic personalisation
  • Buyers want to make purchases on their terms and at their convenience.
  • GDPR/PECR Update
  • The future role of 3rd party vendors – how do you identify the right vendors for your requirements
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Date and Time

Location

The Soho Hotel

4 Richmond Mews

London

W1D 3DH

United Kingdom

View Map

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