Join us for an exclusive evening at Amazon’s London HQ as FORMA and TechItalia bring together leading voices in urban design and innovation to explore how data and digital tools are reshaping the way cities are planned, delivered, and experienced.
As urban challenges grow in complexity, data has become a powerful lens through which to define value, inform decisions, and align visions with real-world outcomes.
But what does a truly data-driven city look like in practice—and how do we ensure technology serves people and purpose?
This roundtable will explore:
- Redefining urban value: From traditional ROI to quality of life, liveability, and purpose-driven metrics
- Smart masterplanning in action: Insights from large-scale projects in London and the Middle East
- Data and digital platforms: The tools enabling measurable vision, evidence-based design, and long-term adaptability
- Placemaking at scale: Designing with climate, culture, and commercial sustainability in mind
Programme
18:00 - Introduction - Pier Paolo Mucelli (TechItalia) and Lorenzo Pandolfi (FORMA)
18:15 - Presentations and roundtable with:
+ Carlo Castelli (Director - Urban Purpose)
+ Andrés Arias Madrid (Senior Associate - Zaha Hadid Architects)
+ Amazon Team
Moderator: Simona Basili (FORMA)
19:00 - Q&A's and Networking
This is a limited-capacity event hosted at Amazon’s London HQ.
Please RSVP to secure your place.
NO TICKET, NO ENTRY
🔗 Hosted by FORMA and TechItalia
