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Data in Advertising: 2019 & Beyond

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Location

Apex City of Bath Hotel

James Street West

Bath

BA1 2DA

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Join leading industry figures and advertising professionals for a full day of thought-provoking talks, actionable insights, and great networking opportunities, all centred on the critical importance of using data to achieve marketing success: now and for years to come.

Click here to view the full programme >

Data in Advertising: 2019 & Beyond

We'll be exploring the myriad ways in which data influences advertising - how it can be used to speculate, innovate and, ultimately, resonate more effectively with consumers at every stage of the sales funnel.

Presenting from Google will be Meaghan Rogers (Agency Development Manager), who will provide unmissable insight into how data is driving the future of the online advertising behemoth – and how this affects you.

From Sky, we’ll be joined by David Sanderson (Head of Sky AdSmart Local) who will take us on a journey through the development of data-driven ad personalisation on television, the impact it is having on the industry, and the opportunities for your business.

James Leeson, former director of Amazon’s consumables business will shine a light on the advertising ambitions of the ecommerce giant and how – or if – other retailers can continue to compete with Amazon.


Additionally there will be presentations from our own Dan Fallon and senior members of the SearchStar team as well as talks from other industry veterans (watch this space for new announcements). All the speakers will be sharing their expertise in data, their analysis of what the future holds, and their ideas of what you need to be doing to boost the impact of your advertising.

Previous attendees of the SearchStar conference series include: Clarks, Yankee Candle, University of Bath, Mars, National Trust, Royds Withy King, Triodos Bank, Intrepid Travel Group, Unite, English Heritage, Bristol Airport, Shelter, Bath Spa University, Truprint, Pukka Herbs, Future Publishing and Oak Furniture Land. Last years conference was rated Excellent or Very Good by 97% of the nearly 200 delegates.

General Information

This event is for client-side marketers. Delegates from other agencies are by invitation only. Last year’s conference was c. 45% existing SearchStar clients, 45% advertisers who were not clients & c. 10% SearchStar’s partner agencies.

Food & Drink

Conference registration is open from 9.30am. Coffee and delicious local snacks will be available throughout the conference, with a hot buffet at lunch. Networking over drinks will take place following the final presentation - we'd love for you to stay & join us to celebrate the day.

Travel & Parking

The Apex Hotel is situated near the centre of the city and a mere 10 minute walk from Bath Spa Train Station.

If travelling by car the closest car parks are the Charlotte Street Car Park and Kingsmead Square Car Park, both of which are within 5 minutes of the venue.

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Date and Time

Location

Apex City of Bath Hotel

James Street West

Bath

BA1 2DA

United Kingdom

View Map

Refund Policy

No Refunds

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