Do I need a EuroShop ticket to enter the event?

Yes—you will need a EuroShop ticket to attend this event. You may join with a 1-day ticket, a 2-day ticket, or a season ticket. We’re happy to provide a 1-day ticket for a reduced price. Please contact marketing.emea@scala.com to request your reduced ticket.

What is the best route to go to the event?

The Conference Center is located near Entrance South, between Halls 1 and 3. Please follow the “CCD” signs. A detailed route description will be included in the email you’ll receive the week before the event.

Data, Privacy, Loyalty and the Physical Shopper Journey

By STRATACACHE

Overview

Looking at issues around data and deployment to interrogate what retailers are doing right and where they could go drastically wrong.

How personal should retail media be in order to be relevant to shoppers? What are the issues that retailers and brands should have in mind when using insights gained from loyalty programs and other data touchpoints when executing marketing campaigns?

Looking at issues around fostering loyalty, data gathering, deployment and storage this panel will interrogate what retailers are doing right and where they could go drastically wrong.

Check out the latest agenda & speakers here

Category: Business, Media

Good to know

Highlights

45 minutes
In person
Paid parking
Doors at 2:50 PM

Refund Policy

Refunds up to 7 days before event

Location

CCD Congress Center Düsseldorf - Düsseldorf Congress

Stockumer Kirchstraße 61

40474 Düsseldorf Germany

How do you want to get there?

Driving Public transport Biking Walking

Agenda

9:30 AM - 10:00 AM

Chris Riegel Opening Keynote

10:00 AM - 10:45 AM

What is Powering In-Store Retail Media?

11:00 AM - 11:45 AM

What Measurements Matter? Proving the Power of In-Store Digital

Frequently asked questions

Organized by

STRATACACHE

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