Capco, 77 Great Eastern Street, EC2A 3HU Shoreditch
10am - 12pm (both days)
Understanding the data you produce has never been more important. It can help you understand your customer better and the market forces. It can even help you in your current role at work. Join us for our new Data Science Course!
The Big Data Economy - what is it and where did it come from?
Where to find your data and where to put it: Google Analytics, SQL
What is it useful for: Marketing Attribution
Understanding Customer Journeys, setting pricing
A/B testing and experimentation versus data mining
statistical fallacies and bad data
effective communication and interpretation of data
Getting meaning out of data - Statistics for business
conditionality, correlation and causation
frequentist versus bayesian statistics
A little R with some exciting visualisations using ggplot package
brief summary of machine learning methods - regression, decision trees, anomoly detection and text processing
Meet your Instructor:
Abigail Lebrecht is Principal Analyst at uSwitch, where she focuses on using statistical and machine-learning techniques for descriptive analytics and modeling to understand customer behavior. She has been working in Data Science for over 5 years and provided training courses in R and statistics and spoken at numerous professional Data Science conferences. Abigail has a background in probability and statistics and is passionate about encouraging an understanding of uncertainty in both big and small data. She holds a PhD in queueing theory from Imperial College London.
All our courses are child-welcoming
Email email@example.com for more details.