Data Science for Business: Using Data to Drive Decisions
Tuesday, 25 October 2016 from 12:00 to 14:30 (BST)
San Francisco, California
London, United Kingdom
This lunch event will be held on Tuesday 25th October 2016 in partnership with CeeD in Inverness and Moray from 12 noon to 2pm and feature presentations from The Data Lab and Porex Technologies Limited.
Everything from the goods we buy to the way we interact has been transformed by data. Data permeates our everyday lives, from buying a book on Amazon, to purchasing financial services at the bank, and from searching Google on our mobile phones to interacting with customers on social media. Our businesses generate vast amounts of data from different activities and from different sources including social media, websites, customer purchases and feedback.
- How do businesses know what to do with all this data?
- How do we turn raw data into actionable knowledge?
- How do we use data to drive better decisions?
Data Science is about turning data into action using the practical application of a wide range of techniques, computational methods and expertise to extract knowledge and value from data. It is a fast moving discipline and provides significant opportunities for economic, social and scientific wealth (The Data Lab).
Analytics can help you to:
- make better decisions
- streamline and optimise operations
- learn from your customers and grow your business
Many companies in agriculture, insurance, health care and pharmaceuticals, media and elite sports use different types of software and tools to visualise and model information, make predictions and find underlying trends. These companies adopt free-to-use and open-source software where the user does not have to share data to the cloud and all the work can be run from the computer where the data is stored.
Each time a customer has a touchpoint with your company, there is an opportunity to deepen the relationship by using rich data that focusses a value added message about your product or service targeted at the right audience, in the right place and at the right time.
So join the data experts and other like-minded business people over lunch to help you to make your data drive better decisions for you!
12:00 - Registration and Pizza
12:25 - Welcome
Welcome April Conroy, Highlands and Islands Enterprise
Introduction Helena Macleod, CeeD Inverness and Moray
12:30 - Duncan Hart, The Data Lab
13:00 - Porex Technologies
1:30 - Making your Data Actionable, Áine Uí Ghiollagáin, Data Analytics Consultant
2:00pm - Q&A and close
About the Data Lab and Duncan Hart
The Data Lab is one of the eight innovation centres funded by the Scottish Funding Council through the Innovation Centres programme. The aim is to revolutionise Scottish industry in how it develops and applies cutting-edge analytics and data science with a goal to capture new market opportunities, boost productivity and connect experts.
Duncan Hart heads up the Data Lab in Aberdeen. He has an engineering background and a MBA from the University of Southamptonrdeen with over 20 years industry experience working with large and small companies as well as start-ups in the UK and Internationally. Latterly he has been working in the Oil and Gas Industry in Aberdeen.
About Andrew Maclennan, MD at Porex Technologies Ltd.
Porex Technologies Ltd have a manufacturing site based at Alness Point, just outside Inverness, which serves global markets and has over 20 years of experience in design, development, production, and distribution of Genuine PorexTM polytetrafluoroethylene (PTFE) porous plastic components with in-house capability for die-cutting, print, and parts lamination. They adapted their Porex material to incorporate dozens of tiny LED lights and it was sent with Major Tim to the Space Station!
The Porex Corporation employs over 700 people around the world and serves over 1,300 customers in 65 countries. Known as a porous materials industry leader and innovator, Porex parts and products are used in everything from consumer products such as children's markers and home scent diffusers to medical and bioscience devices such as dialysis systems and DNA research equipment. Their global HQ is at Atlanta Georgia, with manufacturing sites also in Germany and Malaysia.
About Áine Uí Ghiollagáin, Data Analytics Consultant
Originally from the US, Áine (pronounced ONye) developed data analytical skills in the 3rd sector in Ireland, where she created economic, social and educational policy and programmes for community organisations. Widening her scope to include other research applications and business analytics, Áine now acts as a data analytics consultant, offering a service tailored to small and medium-sized businesses and organisations, and their decision makers. She can help guide you through where, and how, data analytics can, or might not, help your business, as well as providing analytical services to your business. She is active in the community in Inverness as a board member of Highland Business Women and has started a coding club in Inverness Royal Academy, as well as an R User Group for Highland-based analysts and researchers.
When & Where
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