Data Skills: Making PR Count (Part 1)

Thursday 25 March 12.15pm - 1.45pm

Properly processed and analysed, data can lead to radical innovations creating significant value.

The ability to analyse data – whether it comes from numbers or words - and understand the insights it can inform us, is vital in any industry, including Public Relations. Being a data-led PR is about being trusted to interrogate statistical data to support organisations.

Data-led decision-making, evidence-based strategies, and the ability to present and communicate a large amount of information to audiences effectively, are crucial to the success of our work.

Communication professionals can bring data to life in meaningful ways. Storytelling with data to raise awareness of important trends, changing behaviours and attitudes, and enabling us to measure and evaluate with confidence but only if they have the capabilities and can be trusted to interrogate data.

Data skills are even more crucial for success in a post-COVID world. At this event, organised in partnership with the CIPR #AIinPR panel, we will hear from professionals with hints and tips to make data count.

Panel members:

• Steve Caughey - Director, National Centre for Innovation of Data
• Ian Thomas - Director of Leisure, Tourism & Research, NewcastleGateshead Initiative
• Jenny Wotherspoon - Video Journalism Lecturer, University of Sunderland
• Pete Daykin - CEO/Founder, Wordnerds
• Kerry Sheehan - Chair CIPR #AIinPR & Senior Comms Specialist, Government Communications Service

Register now. CIPR Members FREE - Non-members £10.

Please note this event will begin at 12.15pm with short presentations from each of the panel members and then there will be the opportunity to ask questions.

We aim to finish by 1.45pm.

Attendance is worth 5 CPD points.