Make your data come to life through powerful infographics
Researchers are increasingly being asked to visualise their data. While this used to mean bar charts and line graphs, there's now a growing need to communicate with audiences outside of the research community, and this means using more striking and memorable visual techniques.
This introductory evening course looks at how to match data to the needs of your audience and how to keep them engaged using a powerful mixture of copywriting, storytelling and design. It looks at some of the common pitfalls that researchers fall into but also emphasises the crucial role of good research and solid data in the data visualisation process.
Led by the Guardian Digital Agency's head of creative, Tobias Sturt, and Adam Frost, head of data visualisation, the course delivers a series of lectures and a practical workshop which gives you the opportunity to get expert feedback on your work. Detailed handouts ensure this course offers a long-term benefit to your communications.
This course is for you if...
- You have to present for a living, using Powerpoint, Prezi or similar software
- You are a researcher who is used to collecting and analysing data but not communicating research findings
- You are a researcher who has to regularly brief designers and developers
- You're a designer working for a research company who wishes to learn more about information graphics and interactives
This evening masterclass will look at how raw data can be turned into striking visual stories – focusing specifically on the problems and issues faced by researchers and analysts. There will be a workshop in this masterclass in which participants will be asked to collaborate on creating their own wireframes before presenting back to the group. Topics covered on the day include:
- The importance of good visual storytelling
- Designing and presenting graphs and charts to maximise their impact and memorability
- Common mistakes that researchers make when talking to a general audience
- The evolution of data visualisation, and examples of best practice
PLEASE NOTE: Although we do discuss the different visualisation software options available, this is not a software training course
Tobias Sturt is the head of Creative, Guardian Digital Agency. He has been working in digital storytelling for almost two decades, in all kinds of media, from web to TV to games to infographics. He has also worked on more conventional digital development projects, from website design to branding, from mobile app interfaces to print projects.
Adam Frost is data visualisation manager at the Guardian Digital Agency. As well as work for the Guardian itself, he has worked on data visualisation projects for clients as diverse as Vodafone, SAB Miller, Ofsted, Kantar, Millward Brown and Walmart. He has also managed large-scale web builds for the Department for Education and EDF Energy.
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.