San Francisco, California
London, United Kingdom
Supersize me. How your marketing needs bigger data, like it or not
Are you a user, an adopter or a denier? Chances are your marketing is already using web analytics to optimise onsite traffic and email tracking to drive up optimisation. You may also have a social media strategy to support your brand’s reputation management. So what about using that data to manage the channel mix, compete on pricing, or ensure a positive ROI from marketing?
Advanced analytics of this sort demand bigger and better data volumes. So whether your company sees itself as a leader in big data or is waiting to see whether the hype turns into provable outcomes, this DataIQ Breakfast Briefing, in association with Lateral Group, is for you. Join us to gain insights into:
* how a leading brand is putting the new generation of data at the heart of its customer management
* where your business sits in comparison to your peers, based on a new research benchmark
* what you have permission to do with big data - and where your brand risks operating in a grey area
* when keeping it simple is the right thing for your marketing to do - and when it pays to go large with data.
Join us on Friday, 27th September for a two-hour upload of insight, case studies, legal expertise and how-to knowledge to help your brand and marketing stay ahead of the curve on big data.
When & Where
DataIQ helps you de-risk your data use and powers your performance. It is a trading name of IQ DDG ltd.