Thursday 17th May, 8:30am-11.00am at 76 Portland Place, London
Consumers are running their lives through social networks, sharing their personal information, photos, videos and thoughts online and through mobile devices. Privacy controls are increasing all the time and allowing better filtering of who gets to see that content. Whether they use them effectively or not, many consumers assume they are only talking to people they know.
Marketers can now see their consumers online and also know that much of the data about their activity is in the public domain. But just how far should they go in using it if the public does not share the view that personal information can become a marketing tool?
This event will hear from social network and data experts about where the line needs to be drawn between open source and open season when it comes to targeting the social consumer, and will discuss issues including:
- Are social media the place to build awareness, start a relationship or to capture information on consumer's interests, preferences and behaviours?
- What do users of social media expect from brands and how far can marketers go in using "open source" data without breaching that trust?
- Do we know what is considered "normal" behaviour online compared to what we know about consumers offline?
|08.30 - 09.00:||Registration and Coffee
|09.00 - 09.15:||Welcome and Introduction, David Reed, editor, DataIQ
|09.15 - 11.00:||Guest speakers including:
Charles Ping, former Chair of the DMA and Director, Communisis
Followed by a lively panel debate to include Stephen Groom, Head of Marketing & Privacy Law, Osborne Clarke
Simon James, Strategic Planning Director, SapientNitro
Simon has 15 years experience of using consumer insight to drive real business change. His specialties include; strategic vision, digital experience, digital strategy, consumer insight, measurement and digital optimisation.
Who should attend?
- Marketing Professionals concerned about Social Media
- Database and data quality managers working in fundraising
- Data Governance and Legal Professionals
When & Where
DataIQ helps you de-risk your data use and powers your performance. It is a trading name of IQ DDG ltd.