The end of permission marketing?
Digital marketers are currently facing their toughest challenge yet - the new Cookies regulations that are potentially removing some or all of the data that is central to web analytics and online personalisation. Data-driven marketers might soon be facing an ever bigger obstacle - proposed revisions to the Data Protection Directive might fundamentally alter the relationship between brands and individuals, not least through the controversial “right to be forgotten”.
So just what could the new rules mean for permission marketing and how concerned should brands be?
At this DataIQ executive breakfast briefing, supported by the Direct Marketing Association (DMA) and in association with the Institute of Direct & Digital Marketing (IDM), learn what is on the table and what the implications could be from a top lawyer and leading industry experts.
8.30 - 9.30am - Registration and breakfast
9.30 - 10.00 - Expert analysis of the new proposals/laws - James Mullock, Partner, Osborne Clarke.
10.00 - 10.10 - Practitioner response - Tony Hodgson, IBM Executive Architect.
10.10 - 10.20 - Industry response - Caroline Roberts, Director of Public Affairs, DMA
10.20 - 11.00 - Panel discussion and Q&A with delegates Chaired by David Reed, Editor, Data IQ
James Mullock, Partner, Head of Technology, Osborne Clarke
James heads the technology law team in Bristol, doing non-contentious commercial agreements for telecoms and digital business clients, including outsourcing arrangements. He also lead the firm’s data protection group across all of our offices, advising on privacy and freedom of information issues. James co-wrote “The Data Protection Act, Explained”, which was published by the Stationery Office in three editions and was one of the first authoritative guides to the Act. This was the start of his interest in privacy and for the last 4 years he has been listed in the legal directories as one of the UK's leading privacy lawyers.
Tony Hodgson – IBM Executive Architect.
Tony has over 38 years of experience in Information Governance, Information Management, Business Intelligence and Information Technology. He is a leading specialist in information management and governance including methodologies, information asset identification and definition, ownership and stewardship, governance definition and organisational restructuring.
He has successfully lead a number Information Governance projects, delivering real business value and culture change. His most recent assignment has been with a major UK mobile and service provider where he defined and implemented an Information Management Competency Centre as well as an Information Governance Council. He has defined and implemented information governance such as a policies, procedures, standards and methods as well as defining strategies for MDM, Data Quality, Information Exploitation and Information Asset Management. Tony continues to work with and advise on information governance issues with this mobile and services provider.Tony’s other assignments have been in the financial, manufacturing, local and central government, pharmaceuticals, nuclear, energy and service industries.
Caroline Roberts, Director of Public Affairs, The Direct Marketing Association.
Carolines responsibilities include the analysis of relevant UK and European legislation and lobbying on behalf of the legitimate commercial activities of DMA members at the interface with government in the UK and in the European Union, and the development of alternative self-regulatory regimes, both to raise standards in the industry and to prevent unduly restrictive legislation.
Before joining the DMA, Caroline spent twelve years as Director of Public Affairs for the Brewers and Licensed Retailers Association, the national trade association for the beer and pubs industry. Prior to that, she worked in Parliament for ten years, six of which were spent working for the Rt.Hon. Nigel Lawson, MP, who was then Chancellor of the Exchequer. She has a degree in Politics and Modern History from the University of Manchester.
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