DCMN SCALEup: How European games publishers can take on the global market.

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DCMN

Boxhagener Straße 18

2nd Hinterhof, 3rd floor.

10245 Berlin

Germany

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Game on: How European games publishers can take on the global market.

About this Event

This DCMN event is co-hosted by games:net

The global games industry has two geographical centres. Asian publishers from China to Korea & Japan are leading the market, with the US close behind. But where does that leave the German and European players?

Nobody will deny that the European market is lagging behind, especially in terms of tech infrastructure and design talent, but there’s big potential there. Here’s one thing we think will help: Marketers need to focus on more than just cheap installs and performance-driven goals. Focusing on long term brand building will be essential to thrive globally.

Join DCMN SCALEup, in collaboration with games:net, as we explore the future and possibilities for European games publishers in this competitive world market, answering the following questions:

  • How can they mix both performance and branding (a.k.a. brandformance) in their marketing strategy in order to thrive?
  • Faced with tight budgets, how can game marketers incorporate an omni-channel approach in order to successfully grow their brand?
  • Which digital marketing channels work best for mobile gaming & how do you measure their success?
  • How can a stronger focus on improving commercial game design also boost usability, retention and monetisation?

Speakers to be announced soon.

About our co-host:

games:net connects indie studios as well as established players, national and international companies with useful contacts within economy, politics and research. Regular networking events offer a platform for promoting the multi-faceted exchange between the actors in the ecosystem around the games industry.

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Date and Time

Location

DCMN

Boxhagener Straße 18

2nd Hinterhof, 3rd floor.

10245 Berlin

Germany

View Map

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