DCMN SCALEup: The Marketer’s Snackbox ft. Blinkist
Event Information
About this event
Listen up: Blinkist’s disruptive journey in podcast and influencer marketing
Looking for expert insights but feeling the webinar fatigue? We have exactly what you need. The Marketer’s Snackbox by DCMN brings together a series of short yet insightful conversations with marketers around the globe.
For this edition, we welcome Bobby Richardson, Head of Offline Marketing at Blinkist. Blinkist’s team reads non-fiction books, identifies key insights and creates ‘blinks’ that are easy-to-digest, 15 minute summaries. Since 2012, Blinkist has connected with over 19 million users worldwide and continues to grow as a market leader.
This session will shed light on their podcasting and influencer strategy, exploring:
- How has Blinkist grown podcast and influencer into significant marketing channels?
- How have they taken learnings from their offline marketing strategy - including attribution and measurement - and applied these to podcasting?
- What learnings from their podcast approach can be applied to other marketing channels, especially radio and other offline channels?
- Why are authenticity, volume and awareness the three pillars of any successful podcast marketing strategy?
- ...And how can marketers replicate these strategies for growing their brand?
Join the conversation on Zoom, followed by an audience Q&A. Secure your spot by registering here. You will receive a Zoom link on the day to join the event.
About Blinkist
Blinkist is a mobile learning platform that gathers key insights from bestselling nonfiction books to read or listen to in 15 minute explainers. Their mission is to make great knowledge engaging, inspiring, and accessible for the modern learner. Based in Berlin, Blinkist has been serving curious minds since 2012 and is currently available for iOS, Android, Kindle and web.
About the speaker
Bobby Richardson has over 10 years of experience in marketing for agencies and clients based in finance, energy, FMCG, online dating and more recently, leading offline and paid partnership marketing for Blinkist. His global expertise includes projects and work in the UK, Australia and Germany.
PLEASE NOTE:
Registrants will receive an emailed link to join this event 20 minutes before the start time.
Organizer DCMN
Organizer of DCMN SCALEup: The Marketer’s Snackbox ft. Blinkist
DCMN is the growth marketing partner for digital businesses and startups worldwide. The company’s creative & data-driven approach combines technology with industry expert knowledge to grow the market leaders of tomorrow.
From its headquarters in Berlin and seven other offices (Amsterdam, Cape Town, Gurgaon, London, Munich, New York & Paris), DCMN equips its clients to scale efficiently with a tailored strategy – whether they need a brand strategy, creatives, media booking or a TV attribution tool. DCMN offers the experience of having helped digital brands successfully grow for nearly a decade, industry experts with centuries of client-side experience and insights from having run thousands of campaigns.
Independent and owner-operated, DCMN was launched in 2010 by Andreas Dengler and Matthias Riedl. To this date, the company has helped more than 300 digital brands worldwide to scale their businesses, including Jimdo, eToro, real,-, Secret Escapes, Com2Us, smartsteuer, Huuuge Games, Outfittery and GetYourGuide.