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DDM Road Show (Data-Driven Marketing)

DDM Alliance

Wednesday, 26 March 2014 from 09:00 to 18:00 (GMT)

DDM Road Show (Data-Driven Marketing)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Conference ticket (£ 149 + VAT) Ended £178.80 £0.00

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Event Details






March 26 – London

BL-NK | 37 East Road | London | N1 6AZ

09.30 – 10.00

Registration & Coffee

10.00 – 11.00

Best Practices: Utilizing data insights to drive customer engagement


Each presentation is built around experiences from customers, who are deploying data-driven marketing use cases. If you think about the kind of analysis, data and insights marketing and ecommerce companies are getting, marketing is so much more sophisticated in terms of understanding the sales and retention funnel. It has again brought a lot more pressure onto analysis for marketers.

10.00 – 10.20

Peter Philipp, General Manager EMEA  - Attivo


10.20 – 10.40

Paul Gibson, Regional Director EMEA - AgilOne


10.40 – 11.00

Matt Davies, Director of Product Marketing EMEA - Splunk


Attivio (Newton, MA) is the “Return on Information Assets” (ROIA) company. Their clients drive more value from their information assets by integrating and correlating all of their information sources. All kinds of information sources; structured and unstructured, internal and external – databases, spreadsheets, documents, PDFs, SharePoint, emails, blogs, social media, news and more.


AgilOne (Mountain View, CA) is a cloud-based analytics company whose mission is to help other companies get more value out of their customers and their marketing spend through the use of machine learning algorithms. The vision AgilOne is pursuing shows how advanced technology can be used to restore the intimacy with a customer that we associate with the good old days when shopkeepers knew each and every customer.


Splunk (San Francisco, CA) was founded to pursue a disruptive new vision: make machine data accessible, usable and valuable to everyone. Machine data is one of the fastest growing and most pervasive segments of "big data"—generated by websites, applications, servers, networks, mobile devices and all the sensors and RFID assets that produce data every second of every day. By monitoring and analyzing everything from customer clickstreams and transactions to network activity and call records—and more—Splunk turns machine data into valuable insights no matter what business you're in.

11.00 – 11.30

Panel: Data Analytics and Marketing Intelligence


Interactive discussion on how data analytics enables you to develop, manage and execute targeted marketing campaigns to hundreds, thousands, even millions of customers. Includes audience Q&A.


Peter Philipp, General Manager EMEA Attivio 
Paul Gibson, Regional Director EMEA AgilOne
Matt Davies, Director of Product Marketing EMEA - Splunk

11.30 – 12.00

Content Marketing in a data-driven marketing strategy


Basically, content marketing is the art of communicating with your customers and prospects without selling. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.


Kieran Flanagan, Marketing Director EMEA – HubSpot 


Founded in 2006, HubSpot (Cambridge, MA) is on a mission to replace the world’s annoying, interruptive marketing with marketing that people love. Over 8,000 companies in 56 countries use HubSpot’s software to create lovable inbound marketing to attract, nurture and convert leads into an accelerating stream of new customers and revenue. HubSpot is also the developer of the popular website analysis tool,, which has over 3 million users and grades upwards of 250,000 companies per month.According to the Deloitte Fast Technology 500, HubSpot was the fastest growing software company in North America in 2011.

12.00 – 12.20

Coffee Break

12.20 – 12.50

When the world gets smaller, the data goes bigger


Data from digital and mobile technologies, social media and the Internet is bringing us together where distance are kept us apart. Teradata explains how you can make sense of the signals, tune out the static and focus on what’s most important to your business and customers. Learn what it means to be a data-driven business and the benefits of knowing more so you can do more.


Jonathan Williams, Enterprise Sales Director - Teradata


In a recent Teradata (Dayton, OH) global survey of 2,200 marketers, 50 percent of respondents reported seeing data as the most underutilized asset in their organizations. And while 78 percent felt intense pressure to become more data driven, only 18 percent reported having a single, integrated view of customer activity across all channels. Teradata offers an integrated digital marketing solution with the capabilities necessary to deliver truly data-driven insight.

12.50 – 13.20

Insight from the Noise: From Big Social Data to Meaningful, Actionable Intelligence


Learn how DataSift collates, contextualises and processes the world’s Social Data, allowing customers to filter for data and insight specific to their business questions across Twitter, Facebook, WordPress, blogs, forums and more.


Toby Potter, Sales Director EMEA DataSift


DataSift (San Francisco, CA) is a leading social data platform, enabling companies to aggregate, filter and extract insights from the billions of public social conversations on Twitter, leading social networks and millions of other sources. DataSift provides access to both real-time and historical social data to uncover insights and trends that relate to brands, businesses, financial markets, news and public opinion.

13.20 – 14.00


14.00 – 14.20

Gain insight into the world of payment transactional data


Banks and card issuers can gain the insight to drive ‘top of wallet’ positioning, increase customer loyalty and influence future channel product and pricing development. Merchants can target consumers to increase footfall, increase basket values, get new consumers and enhance loyalty. In addition, consumers receive relevant, real-time offers and communications to deliver enhanced value.


Brian Eagle-Brown, Sales Director EMEA – ERN Global


ERN (London, UK) is a pioneering global big data analytics technology company that has developed a big data analytics platform with real-time marketing capabilities called Looop. This innovative SaaS solution is designed to offer a completely scalable, reliable and secure suite of products to banks and merchants, giving a deep level of analytical detail from transactional data about consumers behaviour in real-time.


14.20 – 14.50

Innovation in Performance Marketing at scale


Learn more about performance marketing platforms that measure, predict and optimize ad spend for lifetime value across social and mobile. By harnessing the power of Predictive Lifetime Value™ to inform more intelligent and efficient media buying, the advertising industry is moving away from proxy metrics like click-through rates and cost per action to true ROI.


Will Ashton, Managing Director EMEA Nanigans


Nanigans (Boston, MA) was founded in 2010 as an early Facebook Ads API developer and was recently designated by Facebook a Strategic Preferred Marketing Developer (sPMD). They work with more than 250 brands world-wide on their mobile and social media marketing strategies, and is reputedly the biggest spender on Facebook at well over 250 million USD per year.

14.50 – 15.50

Integrated Marketing Automation solutions with an eye on measurement and ROI


Marketing automation has shifted away from the pure automation aspect to an integrated marketing approach whereby automated workflows, pre-defined scenarios and various customer-driven triggers are set up in a connected and omnichannel way. A single customer view is essential as is a connected approach, also regarding other systems, such as CRM, content management, content marketing, social media tools, etc.

14.50 – 15.10

Robert Gavin, Director of Alliances EMEA - Marketo

15.10 – 15.30

Alex McCall, Senior Sales Manager EMEA Oracle Marketing Cloud

15.30 – 15.50

Jan Teerlinck, Vice President - Selligent


Marketo (San Mateo, CA) provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike. Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex global enterprise.


Oracle Marketing Cloud’s (Vienna, VA) innovative solutions power the success of award-winning marketing teams worldwide. They target prospects, easily execute campaigns, send leads to sales in real time, convert more deals, and demonstrate measurable ROI. Transform the way you market in the digital age while delivering an integrated and highly personalized customer experience.



Selligent (Brussels, Belgium) is an international digital marketing campaign management solutions vendor with customers in Europe and the USA across industries as diverse as retail, travel and entertainment, media and publishing, and financial services.


15.50 – 16.05

Tea Break


16.05 – 16.35

Panel: Marketing Automation


Interactive discussion on how marketing automation allows companies to streamline, execute, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Includes audience Q&A.


Robert Gavin, Director of Alliances Marketo
Alex McCall, Senior Sales Manager EMEA  Oracle Marketing Cloud
Jan Teerlinck, Vice President Selligent

16.35 – 17.00

Data Aggregation explained


Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders, eXelate makes online, offline, and custom modeled data sets actionable across 800M online consumers worldwide.


Matt Bennathan, Managing Director Europe – eXelate 


eXelate (New York, NY) exists to make digital media more relevant for consumers and more effective for marketers. Through analytics, smart data and cloud infrastructure products, eXelate powers smarter marketing decisions worldwide.

17.00 – 17.30

Marketing Automation for e-Commerce businesses


Learn how to send the right message to the right customer at the right time using a relevance engine. Issue one-to-one personalised and timely messages based on the behaviour of your customers.


Saul Gowens, CEO Websand


Based around our expertise in running loyalty marketing programmes around the world, Websand (Newcastle, UK) gives you the tools to identify your most important customers, retain their business and easily measure your marketing ROI.

17.30 – 18.00

Networking Reception








Do you have questions about DDM Road Show (Data-Driven Marketing)? Contact DDM Alliance

When & Where

37 East Road
N1 6AH London
United Kingdom

Wednesday, 26 March 2014 from 09:00 to 18:00 (GMT)

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DDM Alliance


The DDM Alliance (Data-Driven Marketing Alliance) is a platform for marketing professionals, agencies and providers of marketing automation and innovative marketing technologies to gather, interact and form partnerships throughout European marketing communities.

By creating local chapters in a number of important European cities, the DDM Alliance provides opportunities to network and discuss the data-driven marketing trends, developments, and the innovative products and services – through monthly workshops, seminars and networking events across Europe.

Once a year, the DDM Europe Conference (including the Marketing Automation and Technology Expo) will be held in Dublin to present the entire suite of trends, developments and technologies to the European Marketing community in one.

In addition, the DDM Alliance wants to initiate incubator and accelerator programs to nurture startups around innovative marketing technologies.

  Contact the Organiser

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