You asked us for more events on PR issues and we listened! Courtesy of our friends at IX Liverpool, we are able to offer this unique and exciting event to the community.

From small businesses to large organisations reputation is key to any organisation, and getting it right, online and offline, can be a tricky business, even when things are going well - no matter how experienced you and your management team are.

During a crisis, many people put their head in the sand, give out the wrong messages or put inexperienced staff or management in front of the media, all without fully understanding the implications and potential long term damage to their organisation.

Former senior BBC editor and journalist Mick Ord, who has been working at the sharp end of broadcasting for over 30 years, will share with us his valuable stories and insights gained from his many years’ experience in the media industry.

It's rare to have access to such an experienced media professional like Mick, and for free! He’s on first-name terms with some of the country’s top producers and today advises organisations on how to get the best out of the media. So he can deal with us no sweat, right?

Join us on the 25th of May and you’ll discover new ideas, learn how to better handle the media, learn how to cope in a media crisis and interact with other like-minded people as we break out into small groups to work on a media relations disaster case study.

By the end of this event, you should know:

• How to deal with social media & television & other media during a crisis.

• How to protect your brand, product or service and gain additional product awareness

• How to be fully prepared for when you have to manage a crisis under the full spotlight of media glare.

• How to draw up a media training plan and brainstorm ideas for a creative campaign

• How to ensure that the corporate messages are clear, consistent and effective.

If you take your organisation's reputation seriously, then you cannot afford not to be at this event. Places are limited, please book early!

Ahead of the event, IX Liverpool will run an open board meeting, starting at 17:00hrs so if you would like to learn more please do come along and take part, just before Mick's event starts.

Telecoms Cloud are generously sponsoring the pizzas and beer, so there'll be refreshments from 6:30pm, with the talks starting at 7 (ish)

Event Format

(17:00 -18:30 - IX Liverpool Board Meeting)

18:30hrs - Main event starts with pizza

19:00hrs - Intro and housekeeping (IX Liverpool Chair)

19:05 - Mick Ord - Dealing with the Media Crisis in the Digital Age

19:30 - Workshop Breakout into groups to work on crisis example

20:30 - Networking until the beer runs out.

Where

Liverpool Science Park ic1, 131 Mount Pleasant, Liverpool, L3 5TF

When

25th May 2017 18.30 - 21.00