In this upcoming webinar G+E are joined by Mercia Asset Management who will shine a light on the funding options available to businesses looking to finance growth. Two Mercia portfolio companies, Country Products and Airship, will complete the panel to share their success stories and insight into the process from a business owner’s perspective. Dan Brookman of Airship Ltd and John Taylor of Country Products Ltd are ready to tell their story and take your questions.

Mercia Asset Management

Mercia provides debt and equity to regional businesses with growth ambition. Mercia manages part of the Northern Powerhouse Investment Fund which is supported by the European Regional Development Fund and provides commercially focussed finance through its Debt and Equity funds. NPIF is a collaboration between the British Business Bank and ten Local Enterprise Partnerships (LEPs) in the North West, Yorkshire, the Humber and Tees Valley.

Airship

Airship is a data-driven hospitality loyalty engine that automatically increases visit frequency. It is a powerful, all-encompassing customer data management and broadcast platform that drives revenue through intelligent customer journeys. Airship doesn’t charge for the size of a database or the number of broadcasts sent. With just a single flat rate per location, its experts are on hand to really help operators drive an ROI.

Operators using Airship include: Byron, Leon, Roadchef, Boston Tea Party, Incipio Group, Turtle Bay, Tonkotsu, Tortilla, By The River Brew Co, Wells & Co, Three Joes, Tapas Revolution, Las Tasca, La Vina, JP Restaurants, Delaware North, Chilango, Barrio Bars, Anglian Country Inns, Revolución de Cuba, Nobu, Lane 7, Junkyard Golf and The Alchemist - plus many more.

• Website: www.airship.co.uk

• LinkedIn: www.linkedin.com/company/airship-co-uk

• Twitter: www.twitter.com/AirshipTeam

• Facebook: www.facebook.com/AirshipTeam

Toggle

Toggle is an intuitive gift card platform which integrates with many other hospitality platforms and EPOS providers - creating a transactional website for operators to easily sell gift cards, products and experiences directly to customers. It is free for the first £1,000 worth of sales and operators can be up-and-running within a few hours.

Operators using Toggle include: YO! Sushi, Revolution Bars, Franco Manca, Leon, Gusto, Tonkotsu, JW Lees, Yummy Pubs, Boston Tea Party, Brewhouse & Kitchen, Côte, Turtle Bay, Rudy’s, San Carlo, Bob Bob Ricard, Park Chinois, Revolución de Cuba, Hickory’s Smokehouse, Ego Restaurants & Rosa's Thai Café - plus many more.

• Website: www.usetoggle.com

• LinkedIn: www.linkedin.com/company/UseToggle

• Twitter: www.twitter.com/UseToggle

• Facebook: www.facebook.com/UseToggle

Dan Brookman, CEO of Airship and Toggle

Driving the business forward, building relationships, product visionary and always seeking out commercial opportunities. Dan launched his first business at the age of 22 raising £500k to buy and convert a disused swimming pool into a live music venue before going on to operate several other businesses before co-founding Airship. He has an active mentoring role in Sheffield assisting start-ups and SMEs through a private foundation and Sheffield Hallam University.

Country Products Limited

Country Products is a long established family firm, based at Tockwith in the heart of rural North Yorkshire. Specialising in the sourcing, packing and supply of an extensive range of quality wholefoods to the independent trade, the business is increasingly supplying healthy snack options to retailers throughout the UK often under own label to some of the best known names in the High Street.

https://www.countryproducts.co.uk/

John Taylor, MD of Country Products

John has worked in the food industry for over 40 years and his experience covers many different sectors and roles within the industry.

John is still thought to be the “New Boy” at Country Products only joining the company in 2017, however he has guided the business through an exciting period of change and the experience he has gained over the last 40 years is proving invaluable as the company now grows.

John is passionate about the Country Products business and is focussed on delighting our customers and developing the people within it.

Winning Pitch:

Winning Pitch are one of the most experienced, high growth entrepreneurial coaching businesses in the country, bringing proven business insight and powerful solutions to organisations from start-ups to FTSE 100 companies. Winning Pitch helps businesses and the people behind them grow faster and further than they imagined possible. We provide trusted advice from ambitious start-up through to successful scale-up.

This session will be Delivered by:

Paul Ellison, (Commercial Director) at Garbutt + Elliott and provide practical support in driving your business forward. 1-2-1 Support will also be available to eligible SMEs following this session.

The Investment Readiness programme is being delivered by Winning Pitch on behalf of the Leeds City Region Enterprise Partnership (LEP) and is designed to help businesses understand the full and diverse range of investment options available that can best support their growth plan. Businesses within the Leeds City Region can access a wealth of fully funded support tailored to the specific needs of your business part funded by the European Regional Development Fund.

For more information about the Programme, please contact us at investmentreadiness@winning-pitch.co.uk