Decision Making and the Mind: Weaknesses, Biases and Persuasion

Event Information

Share this event

Date and Time



Goldsmiths, University of London:

Senate House, wc1e 7hu OR New Cross, se14 6nw

Room details will be emailed


United Kingdom

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description


Next available dates

· 05 Nov 2019 (New Cross) · 22 Mar 2020 (Senate House)

· 30 May 2020 (Senate House) · 07 Aug 2020 (New Cross)

· 04 Oct 2020 (New Cross)

The courses take place in our venues in central London (Senate House) and in New Cross (main campus). Check above for venue. Room details and instructions on how to get there will be emailed to you ahead of the course.


“Excellent course! It has made me look at life and work differently.”

“The course enriched me as a person and developed my thinking as a lawyer.”

Train with a multi-disciplinary expert with expertise in law, psychology, genetics and mind influences, and over 10 years of experience in delivering training in this area

Human brain is the most complex human organ. Yet, the human mind has numerous weaknesses which impede decision making and which enable persuasion to be a common ‘polluter’ of our decisions. However, awareness of mind weaknesses and knowledge on how to outsmart them can significantly improve decision making.

Why choose this course?

The course is designed by multidisciplinary specialists to incorporate important findings from psychological sciences, neuroscience, linguistics and genetics.

Of the thousands of degree-granting universities, Goldsmiths Psychology department is in the World Top 100 in the QS ranking for academic reputation. Papers by our academics are highly cited, we hold 55th place among the worlds' Psychology departments for the number of citations per published paper.

Key elements of this course

1. Mind weaknesses

  • Understanding mind weaknesses

  • Impact of mind weaknesses on decision making

  • Outsmarting mind weaknesses

2. Biases

  • Understanding conscious and unconscious biases

  • Impact of biases

  • Controlling biases and minimising their impact

3. Attribution errors

  • View on our actions vs. those of others

  • Impact on decision making

  • Use in persuasion

4. Memory in the context of decision making

  • Understanding memory, including strengths and weaknesses

  • Reliability and malleability

  • Truth and illusionary truth

5. Attention

  • Attention and memory

  • Selective attention

  • Distraction

6. Consciousness and control over behavior / decisions

  • Conscious control

  • Impact on decision making

  • Understanding control over own behaviour

7. Metaphor

  • Understanding metaphor

  • Using metaphor

8. Language

  • Powerful vs. powerless language

  • Developing powerful language

  • Minimising powerless language

9. Lying and lie detecting; honest vs. dishonest

  • Understanding dishonesty

  • Detecting lies

  • Impact of credibility

  • Relevance of confidence

  • Vividness of memory

10. Personality

  • Impact of personality

  • Malleability of personality

11. Mental health

  • Prevalence

  • Effect on people

  • Effect on our decision-making

12. Individual differences

  • Understanding individual differences across traits / behaviour

  • Impact one’s behaviour has on decisions of others

  • Minimising impact of perceived and real individual differences on own and others’ decision making

13. Minimising influences and protecting decision making

  • Minimising impact of own mind weaknesses on own decisions

  • Protecting from persuaders; from direct and hidden influences

  • Undoing penetrated influence

  • Understanding manipulative speeches and presentations (e.g. advocates, politicians, media)

Is this course for me?

The course is suitable to anyone wishing to learn about human mind processes and persuasion and how they affect our decision making and behaviour. This knowledge would particularly benefit justice system stakeholders, and those wishing to gain advanced knowledge in communication.

Other recommended courses to be taken separately or in combination

Psychology and Law – a one-day course, focusing on key psychological phenomena and mind processes and weaknesses – as they apply in the justice context.

Public Speaking and Presenting – a one-day course, covering all key aspects of public speaking.

Intermediate Public Speaking and Presenting – a one-day course for those who wish to take their public speaking to a more advanced level.

Bespoke training for 1-1 or group bookings – available on request.

All AIR courses & About AIR


This course is directed by Fatos Selita, a Barrister and a New York State Attorney; with training in Psychology, Genetics and Mind Influences; with over 10 years of experience in lecturing and delivering training internationally; who also directs the 'Psychology and Law' course, and has delivered training on Decision Making and Mind Influences to lawyers and the judiciary in England and internationally.

Booking information

Fee: £298

Group bookings

To book this course for a group, please email us air@gold.ac.uk. The price for group bookings starts from £2,086, covering a maximum of 8 people.


We will send you an email with room details and directions to the venue.


  • 10% if you are taking two courses in consecutive weeks

  • 20% UK students

  • 25% Members of the UK Law and Society Association (UKLSA)

  • If five people register from the same institution for the same intake, the fifth place is free

  • Goldsmiths students, staff and alumni - email us for current discounts

Share with friends

Date and Time


Goldsmiths, University of London:

Senate House, wc1e 7hu OR New Cross, se14 6nw

Room details will be emailed


United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Save This Event

Event Saved