4th April 2025 10:00-11:00 GMT

Deep-Fake it 'til you Make it?" Academic Integrity in the Age of Synthetic Media

This mixed-methods study examines how deepfakes challenge academic integrity in higher education, exploring faculty perspectives on synthetic media threats.

Picture this: You're grading a student's video presentation when something feels off. The delivery is perfect - too perfect. Could this be a deepfake? In an era where AI can convincingly replicate anyone's face and voice, how do we maintain academic integrity? Our mixed-methods study of 258 higher education professionals reveals a complex landscape of threats and opportunities. Beyond obvious concerns like identity fraud in remote assessments and compromised proctoring, deepfakes create unprecedented challenges: students impersonating peers in group work, synthetic voices in language tests, and even fake faculty announcements causing campus-wide chaos. But the implications run deeper - if seeing is no longer believing, how do we verify learning in a digital age? Drawing on our research and recent cases, this presentation explores how deepfake technology might be reshaping academic integrity, what do educators feel about this, and how HEIs might support them in managing these challenges. From practical detection strategies to policy recommendations, we'll examine how institutions can adapt to these new technologies without compromising academic standards.

Assoc. Prof. Mike Perkins heads the Centre for Research & Innovation at British University Vietnam, where he leads GenAI policy integration at BUV and trains Vietnamese educators and policymakers on this topic.

Mike is one of the authors of the AI Assessment Scale, which has been adopted globally across schools and universities.

His research focuses on GenAI’s impact on education, and has explored various areas within this field. This has included exploring AI text detectors, attitudes to AI technologies, and the ethical integration of AI in assessments through the AI Assessment Scale.

His work bridges technology, education, and academic integrity.

Dr. Jasper Roe is an Assistant Professor in Digital Literacies and Pedagogies at Durham University, UK. Jasper is a Senior Fellow of the Higher Education Academy, a digital educationalist and academic leader, with a research and teaching portfolio spanning Generative Artificial Intelligence, Education, Academic Integrity, Sociology and Discourse Analysis.

Jasper has regularly contributed work on educational technology to international media outlets including Times Higher Education and Channel News Asia. Jasper's research has been published in field-leading journals including the International Journal of Educational Technology in Higher Education, Higher Education Policy, Higher Education Research & Development, The Australasian Journal of Educational Technology, and the International Journal for Educational Integrity.

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"Deep-Fake it 'til you Make it?" Academic Integrity