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Defining the Forefront with Market Research Society
Tue 22 November 2016, 14:30 – 15:30 GMT
The MRS and AQR Graduate Roadshow
The Roadshow is an initiative developed by Trish and Ken Parker, to promote the profile of research. It aims to challenge perceptions of research, expanding on what is great about the industry, the variety, innovation, and impact on strategy.
This event consists of a presentation from our team of four volunteers.
Trish Parker (MRS Fellow) – Introduces the session and the speakers
Ken Parker – (Fellow of MRS & Chair of the AQR). Ken speaks for 5 minutes introducing the reason behind the session title “Defining the Forefront”, and illustrates this with high profile research projects he’s worked on.
Two young researchers with differing experience give ‘their story’ and share a case study or two
Trish Parker ends by discussing career opportunities and take questions.
The bulk of the session consists of the presentations given by the young researchers, who discuss projects they’ve worked on and how much influence they have on brands and senior clients at a relatively young age. Learn how research was used to define the format of the Premier League, how the advertising strategy was developed for a famous baked beans company, or how the design of category-leading cars have been crafted as a result of research.
Attendees will have a better understanding of how market research ‘defines the forefront’ and informs advertising, marketing, product design and is a vital part of a successful business.
Attendees will gain a broader knowledge of market research as a career and the variety, innovation and rapid career development it can offer.
From 2pm on Monday the 14th, bookings for this event will be taken through this link. Login is the same as for your other QMUL accounts.