Multiple dates

Defining the Market

Let's dive deep into understanding and analyzing market trends together!

By Training Station

Location

Online

Refund Policy

Refunds up to 7 days before event.

About this event

Master market sizing and segmentation with expert guidance in this 5-module online course

Overview
Understanding your market isn’t guesswork—it’s structured thinking. Defining the Market walks you through every step of identifying and evaluating the right market for your product or service using a clear and focused framework. Whether you’re launching something new or recalibrating your strategy, this course ensures you know what you’re targeting—and why.

You’ll explore concepts like the Market Funnel Framework and gain the confidence to define and size your market with precision. With expert-led modules and a dedicated workshop, this is an online course designed for those who are tired of fuzzy assumptions and ready for sharper market clarity.

Learning Outcomes

Understand the importance of clearly defining a target market.
Learn how to apply the Market Funnel Framework effectively.
Discover techniques to measure market size accurately.
Gain insights into refining market definitions over time.
Build confidence in data-informed market decision making.
Structure your approach to market research and evaluation.

Course Curriculum

Module 1 – Introduction
Module 2 – The Market Funnel Framework
Module 3 – Define Your Market
Module 4 – How to Size Your Market
Module 5 – Workshop

Who is this Course For

Entrepreneurs aiming to validate their market assumptions confidently.
Product managers defining scope for new or existing products.
Marketers seeking to understand their audience with more clarity.
Startup founders preparing for investor conversations.
Business analysts refining strategic focus for growth.
Consultants needing structured market analysis tools.
Professionals entering roles related to product strategy.
Anyone tired of vague market definitions and broad guesses.

Career Path

Market Analyst – £35,000 average salary per year
Product Manager – £55,000 average salary per year
Marketing Manager – £45,000 average salary per year
Business Development Manager – £48,000 average salary per year
Strategy Consultant – £60,000 average salary per year
Startup Founder – Earnings vary widely, starting around £30,000

Frequently asked questions

How do you define a market?

A market is a place or system where buyers and sellers interact to exchange goods, services, or information.

What is the best definition of market?

A market is the total group of potential buyers and sellers of a product or service and the environment in which they operate.

Why is defining a market important?

It helps businesses understand their audience, competition, and opportunities—critical for strategy, pricing, and growth.

What are the 4 types of markets?

Perfect competition Monopolistic competition Oligopoly Monopoly

Organized by

Training Station

Training Station is a dynamic online learning platform dedicated to providing an immersive and personalized educational experience. We offer lifetime access to engaging video lessons, tailored learning paths, and gamification features to keep you motivated and on track toward achieving your goals. Our team of skilled instructors, industry experts with years of hands-on experience, delivers high-quality lessons that blend theory with practical insights.

Explore our comprehensive resource library, filled with eBooks, articles, and research papers, to deepen your understanding and expand your knowledge. Powered by state-of-the-art infrastructure, our platform offers the latest technology to ensure a smooth and interactive learning journey.

To recognize your hard work and commitment, every completed course is rewarded with a PDF certificate, showcasing your achievement. At Training Station, we believe in making education not only effective but also rewarding and enjoyable.

From £8.00