Defining the Market

Master market sizing and segmentation with expert guidance in this 5-module online course

Overview
Understanding your market isn’t guesswork—it’s structured thinking. Defining the Market walks you through every step of identifying and evaluating the right market for your product or service using a clear and focused framework. Whether you’re launching something new or recalibrating your strategy, this course ensures you know what you’re targeting—and why.

You’ll explore concepts like the Market Funnel Framework and gain the confidence to define and size your market with precision. With expert-led modules and a dedicated workshop, this is an online course designed for those who are tired of fuzzy assumptions and ready for sharper market clarity.

Learning Outcomes

• Understand the importance of clearly defining a target market.
• Learn how to apply the Market Funnel Framework effectively.
• Discover techniques to measure market size accurately.
• Gain insights into refining market definitions over time.
• Build confidence in data-informed market decision making.
• Structure your approach to market research and evaluation.

Course Curriculum

• Module 1 – Introduction
• Module 2 – The Market Funnel Framework
• Module 3 – Define Your Market
• Module 4 – How to Size Your Market
• Module 5 – Workshop

Who is this Course For

• Entrepreneurs aiming to validate their market assumptions confidently.
• Product managers defining scope for new or existing products.
• Marketers seeking to understand their audience with more clarity.
• Startup founders preparing for investor conversations.
• Business analysts refining strategic focus for growth.
• Consultants needing structured market analysis tools.
• Professionals entering roles related to product strategy.
• Anyone tired of vague market definitions and broad guesses.

Career Path

• Market Analyst – £35,000 average salary per year
• Product Manager – £55,000 average salary per year
• Marketing Manager – £45,000 average salary per year
• Business Development Manager – £48,000 average salary per year
• Strategy Consultant – £60,000 average salary per year
• Startup Founder – Earnings vary widely, starting around £30,000