Delivering Effective Category Strategies Session 03

Delivering Effective Category Strategies - Clemmie Smith and Emily Warren

By Beth Scholey and Matt Coales

Date and time

Wed, 17 Mar 2021 06:00 - 07:00 PDT

Location

Online

About this event

In this Masterclass, CCS will set out the work it has done as an organisation to implement robust and effective category strategies, with live examples from two categories within their ‘People’ Pillar. The session will cover how they conducted market engagement, analysed market forces and spend data, and how they then implemented these findings across their categories of spend. They will provide lessons learned from their own experiences of developing strategies and ideas for how to use them as a tool for working with key stakeholders.

***Teams Link added***

https://teams.microsoft.com/l/meetup-join/19%3ameeting_NjI1MjIwZmEtODZkMi00NDI1LWI4YmItZjA2YzQzNTkyYzll%40thread.v2/0?context=%7b%22Tid%22%3a%22eac8c7f4-ee41-4a9a-b65d-5f4b08c74345%22%2c%22Oid%22%3a%2213d4fec8-8465-4638-ab2c-feffa3e18f8f%22%2c%22IsBroadcastMeeting%22%3atrue%7d&btype=a&role=a

or dial in (Audio only)

tel:+44 20 3855 5474, 92010486#

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