Delivering Effective Category Strategies Session 03
Delivering Effective Category Strategies - Clemmie Smith and Emily Warren
By Beth Scholey and Matt Coales
Date and time
Wed, 17 Mar 2021 06:00 - 07:00 PDT
Location
Online
Delivering Effective Category Strategies - Clemmie Smith and Emily Warren
Online
In this Masterclass, CCS will set out the work it has done as an organisation to implement robust and effective category strategies, with live examples from two categories within their ‘People’ Pillar. The session will cover how they conducted market engagement, analysed market forces and spend data, and how they then implemented these findings across their categories of spend. They will provide lessons learned from their own experiences of developing strategies and ideas for how to use them as a tool for working with key stakeholders.
***Teams Link added***
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or dial in (Audio only)
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