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Delivering on the promise of personalisation

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Location

The Lighterman

3 Granary Square

London

N1C 4BH

United Kingdom

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Event description

Description

Great State: working breakfast seminar

Everyone aspires to the promised land of true personalisation but many brands struggle to achieve their goals. At this breakfast seminar, we’ll discuss the seven common barriers to success and our partners at Sitecore will demonstrate how true personalisation enhances customer engagement.

Great State’s consultancy team will also be on hand to help you review your strategy and advise on remedies to help you overcome current challenges.

With a vision of the future, this event has been shaped both to help you improve your current personalisation programme and to plan for a future enhanced by machine learning and AI.

The event will help you understand how adopting swift delivery cycles will prepare you to:

  • Make the business case and equip your organisation with the right people, processes and technology

  • Profile customers based on their content consumption across all touchpoints

  • Connect customer data between multiple systems and platforms

  • Deliver real-time personalisation through every channel

  • Prepare for Machine Learning to automate personalisation, power automatic content tagging and predict outcomes

Agenda

08:30 - 09:00 Arrival, breakfast and introductions

09:00 - 09:15 Introductory remarks, Neil Collard, MD, Great State

09:15 – 09:30 Personalisation: stop talking and start doing; Nicola Hinds, Strategy and User Experience Director, Great State

09:30 – 09:50 The technology viewpoint, unlocking personalisation for your brand; Charlie Bell, Sitecore

09:50 - 10:00 Short break

09:45 – 10:45 Getting traction with personalisation; breakout session led by Neil Collard, Great State

10:45 – 11:00 Coffee and Close

Customer first digital solutions

For the past decade Great State and Sitecore have been working together to deliver game-changing digital transformation programmes. As certified Gold Partners, we have implemented a wide range of solutions that ensure our valued clients, such as the Royal Navy, Bristol Airport and Arthritis Research UK, benefit from successful digital engagement strategies that fully respond to their customers’ needs.

Please note places are complimentary for senior brand leaders only. Suppliers need not apply.

Date and Time

Location

The Lighterman

3 Granary Square

London

N1C 4BH

United Kingdom

View Map

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