Delivering Social Media in 2019 - Ipswich

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IKON Academy

Three Rivers Business Centre

Felixstowe Road


IP10 0BF

United Kingdom

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Event description


Delivering Social Media in 2019: Your Brand, Your Customers, Your Future.

As the coverage of fake news, data loss and manipulation of users grows, Facebook continues to see a dramatic decline in traffic.

As consumer confidence in the platform spirals, business needs to ask itself is social media still an effective tool to reach and retain customers?

Join us to help you understand the most up to date social media pitfalls and more importantly how to place communicating effectively with your customers at the heart of everything you do in 2019.

Communications and Marketing Expert Ashley Riley from Ashley Riley Communications have created this bespoke workshop for business to learn the latest marketing data for 2019.

They will highlight in an informative, engaging and challenging way what business big or small needs to do to put to ensure their customers come first. Using global examples of businesses such as Nike, Amazon, Coke and others this workshop will give practical examples that are essential for any business wanting to grow and be successful in 2019.

Who is this for?

This is predominantly for business owners and directors, whether B2B or B2C, who want to use social media as one of their marketing strategies

This is ideally suited and intended for businesses already running and established for 6 months or more. Please refer to courses by NWES and MENTA for courses more suited for those businesses who are pre-start or have been trading for less than 6 months.

Agenda for the Day:

09:00 Doors Open – Registration

09:15 New Anglia Growth Hub – how can we help you? *

09:25 Social Media in 2019 - The State of Play *
Inc. Group Exercise - What are you doing with your social media?

09:35 The Place to Start - Your Brand on Social Media *
Inc. Group Exercise - What is your brand identity?

10:00 The People That Matter - Your Customers and Your Clients *
Inc. Group Exercise - Who are they, where are they on social media?

10:40 Refreshment Break: Tea/Coffee

10:50 Recap - What are We Doing, What is Your Brand, Where are You on Social Media Right now? *

11:00 Research - What is the Wold Doing on Social Media Right Now? *

11:15 Cutting Through the Noise on Social Media *
Inc. Group Exercise - If I was McDonalds, I Would Use Social Media to…

11:35 The Expert Culture - What are the Best Tactics to Use on Social Media *

12:00 It’s Not About You - What is The World Waking Up To? *

12:25 Bringing it all Together - The Social Media Action Plan *
Inc. Group Exercise - What am I 'not' going to do in the next 6 months?

12:45 Final Exercise - The 3 Things I Will do in the Next 6 Months *

12:55 Summary and Q & A *

13:05 Close

Total hours: 4hr 5mins – *IDB = 3hrs 30mins

This event is 4 hours 5 minutes in duration and will provide 3hrs and 30mins of Information, Diagnostic and Brokerage (IBD*).

This is equivalent to £175.00 worth of State Aid (204.546 Euros as at April 2019 (£1 = E1.168)).

We are able to deliver this is free of charge to you with thanks to funding from the European Regional Development Fund. The workshop will start at 9:00 am for registration and start promptly at 9:15 am. The day will conclude at 13:05 pm. This will provide you with 3hours 30mins of information, diagnostic and brokerage delivery and support.

Funded by the European Regional Development (ERDF) Fund, this rare opportunity is free to attend!

About the Trainer: Ashley Riley (

Ashley Riley is the Managing Director of a national award-winning strategic communications agency. Ashley has worked in the NHS as a Children’s Nurse, was an Adviser to a Member of Parliament in the Blair Years, co-authored a book that changed the landscape for school meals, led international campaigns for a global charity in Europe, Africa, Asia and the US and Directed the Communications at London Stansted Airport which was home to over 10,000 staff and saw 23 million passengers a year pass through their gates. His business works with clients across the UK and his weekly video blog #LifeofRiley was viewed over 50,000 times on Facebook in 2017. He lives in the Midlands with his wife Sharon and children Flossy 6 and Teddy 3.


I would like to book for more than one person from my company?

Due to the popularity of these events we, are only able to allow one person per company to attend. However, please email, if you wish a colleague to attend as well and if we have cancellations we will notify you immediately in a first come, first served basis to offer another ticket.

What are my transport/parking options for getting to and from the event?

There is car parking available on site, but this may be limited. Please check with the venue directly.

How can I contact the organiser with any questions?

Please email if you have any questions or queries.

What will be done with the information I supply?

Your information will be stored on Eventbrite according to Eventbrite terms and conditions. Upon arrival you will be required to sign in on our attendance sheet, to provide evidence of your physical attendance, state aid and a feedback form for the event, and if we are missing of the key data, such as company name, address contact number a form to collect this missing information. This will be kept on the server as evidence for our ERDF funding for the length of the contract evidence requirements. After your attendance will be stored on the secure Growth Hub CRM system. This is required in order to provide evidence of your attendance and eligibility for the course. This will be kept to the statutory dates any only accessible to Growth Programme and authorised personnel. If you request further contact from an adviser post this event they will use this information to contact you and log any future interactions, again to evidence for ERDF funding.

Your information will not be given to any third parties without your permission. However we will share your details with our trainers if you tick the sign in box next to your signature upon signing in, so they are able to contact you should you wish them to.

Any paperwork completed by you for the course, you are welcome to have copies of upon request.

State Aid Declaration

This event is delivered, free of charge, to SMEs (SME is defined as an Enterprise with fewer than 250 employees and has either an annual balance sheet not exceeding 43mEuro or Annual Turnover not exceeding £50m) other restrictions may apply. This support is being provided as de minimis aid under EC Regulation 1407/2013 (De Minimis Aid Regulation). This is equivalent to £175.00 worth of State Aid (204.546 Euros as at April 2019 (£1 = E1.168)).

Please note: This is not a request for payment; we are merely required to notify you of the value, which will be relevant if you wish to apply or have applied for any other de minimis State Aid in the future. There is a ceiling of €200,000 for all de minimis aid provided to anyone organisation over a three fiscal year period (i.e. your current fiscal year and previous two fiscal years).

Date and Time


IKON Academy

Three Rivers Business Centre

Felixstowe Road


IP10 0BF

United Kingdom

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