£354

Demystifying Digital Marketing

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Cambridge

Cambridge

United Kingdom

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Refunds up to 30 days before event

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Description

“More has changed in marketing in the last two years than in the previous fifty.” (Adobe, Digital Trends Report).

Interested in understanding the fast moving world of digital technologies and their role in marketing today? This day course is designed to give you the fundamental knowledge you need.

Course Content:

This course is designed to introduce delegates to the essentials of digital marketing today. It is practical in approach, yet founded on sound theoretical principles.
Examples of good and bad practice are included throughout.

  • The world will never be the same’ – how digital has re-invented the marketing mix – Product, Price, Place and Service.
  • Digital marketing communications – context and roles.
  • The tools of the digital marketing toolkit. Includes some of: web site, e-mail, PR, mobile, search, advertising etc.
  • Social media – opportunities and challenges.
  • Delegates will have the chance to put together a simple framework for taking what they’ve learnt back into their organisations.
  • A combination of presentations and activities is included, ensuring that everyone has content to suit their circumstances.

This introductory course is suitable for:

  • Marketing staff charged with running digital marketing activities
  • Managers who want to get up to speed with new marketing directions
  • Owners of small businesses looking to use digital communications tools.
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Date and Time

Location

Cambridge

Cambridge

United Kingdom

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Refund Policy

Refunds up to 30 days before event

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