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Demystifying Facebook for Businesses

Tactical Results Ltd

Multiple Dates

Andover, United Kingdom

Ticket Information

* Please Select a Date
Ticket Type Sales End Price Fee VAT Quantity
AM: Overview Briefing 10.30-12.30 (2 hrs)
Understanding business benefits of FB
1 hour before event starts £95.00 £0.00 £19.00
PM: Tutorial Workshop 13.00-17.00 (4 hrs)
How to implement FB ads - tools & techniques
1 hour before event starts £145.00 £0.00 £29.00
FULL DAY (briefing & workshop) 10.30 - 17.00
Special Price for Briefing + Tutorial
1 hour before event starts £190.00 £0.00 £38.00

Share Demystifying Facebook for Businesses

Event Details

A one day seminar on Facebook marketing strategies, tools and techniques for business owners and managers.

Part 1 (2 hour morning briefing) is aimed at business owners, directors and marketing planners who:
  1. Want to know if Facebook is right for their business
  2. May only have a partial knowledge (or none at all!) of Facebook as a business marketing tool,
  3. Who recognise Facebook is now an essential business tool
  4. Who want to become better informed and want to understand what marketing objectives Facebook is capable of delivering.
Part 2 (4 hr afternoon workshop) is designed for thosemarketers and managers who need to learn how to implement Facebook campaigns using the range of tools and techniques discussed in Part 1. You may have some experience in using Facebook ‘organically’, perhaps you’ve experimented with promoting (boosting) posts and want to learn how to use it efficiently as a promotional tool.
  • You may have set up a page already
  • Struggling to grow your ‘Likes’ fan base
  • Confused by the array of advertising options and terminology
  • Tried doing ‘ads’ before and disappointed with the results
  • Unsure how to get a good ROI, return on investment
  • Want to fastrack your understanding of Facebook as a promotional tool

 

What will I learn?

Part 1 – Morning Briefing

Is Facebook right for my business?
Understand why Facebook is important and where it is going
What range of marketing goals Facebook can address
How to create your own strategy and Facebook plan
Ideas for content and promotions
How FB Ads work
Case studies on how other businesses (small and large) use FB to achieve marketing aims

Part 2 – Afternoon Workshop

Practical tutorial on creating campaigns for your business
Tools, techniques and time-saving tips

 

About the course 

This day is all about Facebook as a promotional marketing channel. We won’t cover Twitter, nor LinkedIn nor Pinterest. We won’t cover (much) tips on what to Post. We WILL cover how to use Facebook’s myriad of advertising features effectively.
Facebook is by far the largest and arguably most important social channel for marketers with the greatest opportunities for businesses …and quite the most complex and confusing too!
Mark Bradley, a seasoned marketer, shares his insights and learnings, short cuts and strategies on how to use Facebook as an effective marketing tool.  Mark has spent the last 2 years understanding Facebook’s intricacies and advises numerous firms on Facebook.  This seminar is for anyone wanting to fast track their own understanding…
Mark will show you how to
  • Have a clear strategy and plan for your Facebook page
  • Get more relevant fans whilst thinking beyond the Like Counter
  • Reach more of the fans you do have
  • Understand how paying to boost your posts actually works
  • Avoid wasting money
  • Understand Facebook’s confusing ad terminology
  • Learn how to measure and evaluate
  • Track your ROI
  • Give you someone to turn to when you get stuck!
There’s much talk of Facebook making businesses ‘pay to play’ but just how do you do this effectively?  What are the opportunities, what should your strategy be and how do you implement it? How much should you invest and what sort of returns can you expect?
In this seminar, Mark shares his journey of discovery, explaining why Facebook is ‘the new TV for marketers’ and delivers practical tutorials on how to implement different Facebook marketing campaigns to deliver your marketing goals.

The Trainer 

Mark is a seasoned marketing professional, who cut his teeth with London-based PR and advertising agencies before starting his own integrated agency in 1996 which he ran for 15 years.  He now runs Tactical Results, a Hampshire-based marketing service offering a ‘Virtual Marketing Department’ for busy entrepreneurs and business-owners in London and the South of England.  In the course of this he has learnt extensively about Facebook as a marketing platform for businesses large and small and manages Facebook marketing and ad campaigns for numerous clients. 

See LinkedIn for full profile http://uk.linkedin.com/in/markwbradley

Course Content 

Part 1 is an overview whilst Part 2 shows you how to actually create your own promotional campaigns

  • Overview of Facebook as a Marketing Platform
  • Strategy and Planning
  • Overview of your Facebook Business Page
  • Page Basics – different post types and actions
  • Recent changes and what changes to expect
  • Audience research on FB
  • What are FB Ads?
  • Creating Different Ad Types, Ad Sets and Campaigns
  • Understand Power Editor
  • Power of Custom Audiences
  • Targeting
  • Paying for your Ads
  • Testing and evaluating

*The structure of the course may alter from these headings on the actual day but will include these topics

 

 


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