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Design, brand and merchandise your food product
Tue 12 September 2017, 18:30 – 20:30 BST
If you know exactly what you want your food brand to say to the outside world but have yet to find the perfect logo, come along to this talk. Learn how to make your brand say what it is with just its logo alone – whether it’s cool, fun, healthy, sophisticated or young. Learn from the people who created their perfect brands, and what they’ve learnt along the way, including the founders of Pip & Nut and Ugly Drinks.
- Learn which designs work & why (and which don't)
- Discover how to brand your product in order to stand out on the supermarket shelves
- Hear how best to work with designers
- Learn which aspects of the process you should expect to spend money on
Pippa Murray is the founder of Pip & Nut. While training for marathons, Pip often found herself eating peanut butter straight from the jar. When she examined the ingredients, she saw that most supermarket brands were full with either palm oil and sugar, while the healthy ones were just a tad too healthy looking. This sparked the idea to create a brand that looked to 'clean' up the product, innovate with flavours and introduce a more contemporary and culturally relevant brand to the shelf. After 18 months of product development the product range launched into Selfridges in January 2015. Now Pip & Nut are a fast growing brand, having achieved listings with over 2300 stores in the UK, including major retailers like Sainsbury's, Holland & Barrett, Ocado and Wholefoods. She was also Crowdcube's 2014 Entrepreneur of the Year and won Virgin's Best Retailers.
Hugh Thomas is the Co-Founder and Head of Marketing for new drinks start up Ugly Drinks. Ugly is an 100% natural, fruit infused sparkling water with no sugar, no sweetener and no artificial ingredients. Previous to launching Ugly, Hugh lead the UK marketing effort at soft drinks phenomenon Vita Coco Coconut Water from launch in the UK.
- Complimentary drinks
- Dedicated q&a time
- Ask more specific questions during one-to-one chats at the end of the event, and network with other likeminded attendees
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