£114 – £252

Design Effectiveness 365 | Half-day seminar

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Museum of London

150 London Wall



United Kingdom

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At this ever popular multi-session seminar, you'll hear from design agencies and design commissioners who live and breathe design effectiveness. You'll discover how they get the outstanding outcomes they strive for, as they demonstrate what it takes to produce an award-winning design effectiveness project.

Find out how to embrace and embed design effectiveness at your organisation. Join us to understand how design can have a greater effect on business and innovation and how you can demonstrate and document this impact into an award-winning case study yourself.

We have an exemplary line-up of DBA Design Effectiveness Award-winning agency and client combinations. They’ll share the inside track on their relationships and how they worked together to achieve their outstanding results. You'll leave with a better understanding of how to build a more effective design business, with more effective outcomes for your clients, by embedding effectiveness into your projects and your everyday design thinking. And you'll be left buzzing by these inspiring design success stories.

Thinking of entering? This half-day session is absolutely unmissable. Download the full seminar agenda.

You'll hear from judges and design effectiveness experts who'll discuss what makes a compelling case. Learn how to work with your client/agency to reap these dividends for your business, and find out why winning a DBA Design Effectiveness Award is worth it.

You'll find out:

  • What the design effectiveness process look like across different disciplines.
  • What the standards are for effective work.
  • Why design effectiveness is so important for design agencies and commissioners.
  • Why being effective doesn't mean you compromise on creativity.
  • How to talk about design effectiveness internally.
  • Why you should prioritise design effectiveness.

Design agencies: this seminar will help you articulate the importance of design effectiveness to your clients and your team. Get them really excited about what you can achieve by embedding effectiveness into your everyday thinking.

For design commissioners: this seminar will enable you to build the case for design internally. Are you trying to get budget for design? By showing the business results that design can achieve, you'll be able to protect and grow your budgets and get improved results for your business.

Pick and choose from the sessions and speakers that are most relevant to you, meet your peers and take the chance to put your burning questions to our panel of experts, judges, clients and designers.

Confirmed speakers and panellists

Deborah Dawton, Chief Executive, DBA wil be speaking about the importance of unlocking effectiveness in your work.

David Kimpton, Founder and Creative Director, Kimpton Creative and Vanessa Martins, Communications Manager, SimpsonHaugh (previously Head of Marketing, Purcell) will be speaking about their award-winning rebrand of an architectural practice: Purcell.

Scott Barwick, Associate, Map Project Office and Bruno Schillinger, Designer, Kano will be speaking about their award-winning industrial design project: Kano Computer Kit.

Paul Middlebrook, Managing Director, The Allotment will be speaking about their award-winning strategic rebrand project for White Logistics: Further and faster than the competition.

Lesley Gulliver, Managing Director, The Engine Room and Olando Salina, Marketing Manager, Polyseam will be speaking about their 2017 Grand Prix-winning project: GRAFT brand.

Steve James-Royle, Founder, The Yard Creative will be speaking about their award-winning charity fundraising initiative for World Vision UK: The Story Shop.

Nick Ramshaw, Managing Director, Thompson Brand Partners will be speaking about their award-winning branding project: Harrogate Spring Water.

Plus - The experts panel

We have a panel of experts ready to answer all your awards related questions and provide top tips for entering, which include:

Paul Edwards, Head of Architecture & Industrial Design, Airbus

Lee Sankey, Founder, Door & former judge for the DBA Design Effectiveness Awards

Annabel Venner, Global Brand Director, Hiscox

Quotes from previous seminars:

“A refreshing and invigorating afternoon.” Ruth Gavin, Manager Graphic Design & Brand, Waitrose

"This was one of the most interesting seminars I have attended as it's fascinating to learn from the open experiences of other creatives." Jo Randall, Senior Graphic Designer, Dalziel and Pow

“It's always motivating to take time out to hear from experienced people in the industry.” Richard Dukes, Senior Account Executive, mark-making*

"A great opportunity to meet with industry leaders and peers." Majid Asghar, Managing Director, Bell

Additional information

DBA seminar series sponsors:

Join the conversation at #dbaDEA

Prices include VAT.

When booking please provide the name of the person who will be attending the event - we will use this for their delegate badge and materials.

All DBA events and training courses are subject to standard terms and conditions which can be read in full here.
If you have any queries please email us at bookings@dba.org.uk or call 020 7251 9229.

Event image: © Dreamstime.com

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Museum of London

150 London Wall



United Kingdom

View Map

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